世論 What Japan Thinks

There’s a reasonably popular program on the television in Japan, がっちりアカデミー, gacchiri academy, with perhaps “School for Skinflints” being a good English translation. This program has a panel of experts that focus on the financial pluses or minuses of various activities, so perhaps this was the inspiration for a survey from goo Ranking into about which matters would people want to hear from an expert which was the better choice.

Demographics

Between the 19th and 22nd of November 2010 1,171 members of the goo Research online monitor group completed a private internet-based questionnaire. 50.2% of the sample were female, 11.3% in their teens, 19.1% in their twenties, 29.0% in their thirties, 23.4% in their forties, 9.6% in their fifties, and 7.6% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

I’d like to hear “Permanent Residency versus naturalisation”, perhaps, and also regarding number 7, why people need to ask which toilet paper is better! What would you like to hear?

Ranking result

Q: About what would you like to hear an experts opinion on which was better? (Sample size=1,171, female)

Rank		Score
1	Renting versus buying a home	100
2	Fixed-rate versus variable-rate interest (mortgage, etc)	71.0
3	Insurance-only versus combined insurance and savings plan	68.1
4	Term insurance versus whole-life insurance	66.0
5	IH versus gas cooker	53.2
6	New versus old property	45.4
7	Single-ply versus double-ply toilet paper	45.2
8	Working with your hands versus office work	42.4
9	Men versus women	39.1
10	Living Tokyo versus the regions	37.9
11	Solar versus mains electricity	37.0
12	LED versus flourescent bulbs	36.5
13	Over-the-counter versus prescription medicine	35.6
14	Single versus married life	34.9
15	Buying a car versus renting	30.9
16	Permanent hair removal versus shaving	30.4
17	Phoning from mobile to fixed-line versus mobile to mobile	29.7
18	Regular mail versus parcel post	26.0
19=	Soft versus hard contact lenses	23.9
19=	Occasionally cooking at home versus eating out	23.9