世論 What Japan Thinks

I cannot really think of a longer headline that is not excessively blatant linkbait, so I’ll leave that as the simple title for a survey from iShare into another demographic that they may well have just made up especially for this survey, which had the full title of modern women’s healing.

Demographics

Over the 13th and 14th of December 2010 1,149 female members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 11.7% of the sample were in their twenties, 54.8% in their thirties, and 33.4% in their forties.

Edison once said that genius is one percent inspiration and ninety-nine percent perspiration; in Japan it is the ninety-nine percent perspiration that is often more valued, regardless of the presence or absence of any associated genius or inspiration. A gambaru girl is the sort of woman who is always busy around the house or the office, so this survey looks at what they do or would like to do to unwind.

Research results

Q1: Have you ever thought that in your daily life you are making an effort to get things done? (Sample size=1,149)

Always (to SQs)	18.6%
Sometimes (to SQs)	58.7%
Never	22.7%

Q1SQ1: After making an effort, which healing-type famous guy would you like to help you wind down? (Sample size=888)

Osamu Mukai (Actor)	10.8%
Masaki Aiba (Musician)	4.3%
Teppei Koike (Musician)	3.9%
Haruma Miura (Musician/Actor)	3.3%
Tetsuji Tamayama (Actor)	2.3%
Sho Sakura (Musician/Actor/Newscaster)	2.3%
Kazunari Ninomiya (Musician/Actor)	2.3%
Masaki Okada (Actor)	1.6%
Hideaki Takizawa (Musician)	1.6%
Ryo Ishikawa (Golfer)	1.4%
Yuki Saito (Pitcher)	1.2%
Junpei Mizobata (Actor)	0.9%
Other	20.7%
No famous guy I want to be healed by (to SQ3)	44.0%

Q1SQ2: Would your healing-type famous guy be your ideal boyfriend material? (Sample size=497)

Very much so	11.3%
Quite close to ideal	49.3%
Not close at all	39.4%

Q1SQ3: After making an effort, what sort of conversation would you most want to have with your healing-type guy? (Sample size=888)

Describe the effort I made, and have him say “You really did well!”	41.2%
Have a lively conversation about something other than what I put effort into	16.7%
Have him keep quiet and just nod along as I talk about my effort	15.5%
Have a humourous conversation about something other than what I put effort into	12.0%
Describe the effort I made, and have him advise me	10.8%
Other	3.7%

Q1SQ4: After making an effort, would you want your healing-type guy to have gentle or strict words for you? (Sample size=888)

Always gentle	12.8%
Mostly gentle	73.9%
Mostly strict	11.8%
Always strict	1.5%

Q1SQ5: After making an effort, do you get in the mood for something sweet? (Sample size=888)

Always	36.1%
Sometimes	55.9%
Never (to end of survey)	8.0%

Q1SQ6: After making an effort, what sort of sweet things do you most often get into the mood for? (Sample size=817)

Creamy (roll cake, eclair, etc)	39.8%
Chocolate	38.9%
Sweet bean paste	8.8%
Fruity	6.7%
Snack sweets	1.2%
Yoghurty	0.7%
Other	3.8%