By Ken Y-N ( December 16, 2010 at 00:24)
· Filed under Lifestyle, Polls
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A recent survey from iShare took a look at strong and cool Japanese men, a follow-on from looks at strong and cool Japanese women, guys earning more than 10 million yen and guys with more than 10 million in the bank.
Demographics
Over the 27th and 28th of October 2010 1,856 members of the CLUB BBQ free email forwarding service in full-time employment and with a driving license completed a private internet-based questionnaire. 72.6% of the sample were male, 8.2% were in their twenties, 49.9% in their thirties, and 41.8% in their forties.
In Q10, not surprisingly Ken Watanabe (Last Samurai, Inception, etc) comes first – he’s the Japanese star I’d most like to meet.
Comparing with the woman’s results, for the blood type question the O and A percentages are basically reversed. Disappointly, however, there is no answer “I just don’t care” for that one. However, when it comes to real matters like work-life balance, for both strong and cool men and strong and cool women the figures were very similar. It might be interesting to have a follow-on questionnaire on the differences between images of the two sexes.
Research results
Q1: What image do you have of the blood type of a strong and cool Japanese man? (Sample size=1,856)
| |
All |
Male
N=1,348 |
Female
N=508 |
| O |
40.0% |
38.2% |
44.9% |
| A |
29.6% |
30.5% |
27.4% |
| B |
20.6% |
21.4% |
18.7% |
| AB |
9.7% |
9.9% |
9.1% |
Q2: What image do you have of a strong and cool Japanese man’s work-life balance? (Sample size=1,856)
| |
All |
Male
N=1,348 |
Female
N=508 |
| Almost all work (9:1) |
12.4% |
13.8% |
8.7% |
| More work (7:3) |
31.8% |
28.5% |
40.7% |
| Half and half (5:5) |
46.2% |
46.7% |
45.1% |
| More private (3:7) |
6.6% |
7.6% |
3.9% |
| Almost all private (1:9) |
3.0% |
3.5% |
1.6% |
Q3: What image do you have of the annual salary of a strong and cool Japanese man? (Sample size=1,856)
| |
All |
Male
N=1,348 |
Female
N=508 |
| Under 3 million yen |
3.4% |
4.0% |
1.8% |
| 3 to 5 million yen |
3.3% |
3.7% |
2.2% |
| 5 to 8 million yen |
10.0% |
9.1% |
12.4% |
| 8 to 10 million yen |
21.3% |
19.4% |
26.4% |
| 10 to 15 million yen |
28.8% |
28.8% |
28.9% |
| 15 to 20 million yen |
9.5% |
9.3% |
10.0% |
| 20 to 30 million yen |
5.1% |
5.1% |
5.1% |
| More than 30 million yen |
18.5% |
20.5% |
13.2% |
Q4: What image do you have of whether a strong and cool Japanese man is a carnivore or a herbivore? (Sample size=1,856)
| |
All |
Male
N=1,348 |
Female
N=508 |
| Carnivore |
36.6% |
38.8% |
30.7% |
| Hidden carnivore |
52.7% |
50.7% |
58.1% |
| Hidden herbivore |
7.8% |
7.0% |
9.6% |
| Herbivore |
3.0% |
3.5% |
1.6% |
Q5: What image do you have of the looks of the woman that a strong and cool Japanese man would go out with? (Sample size=1,856)
| |
All |
Male
N=1,348 |
Female
N=508 |
| Healthy and natural woman |
40.2% |
36.9% |
48.8% |
| Sexy and adult woman |
18.8% |
20.5% |
14.4% |
| A woman who looks like she’s been around |
11.4% |
13.1% |
6.9% |
| A neat and tidy princess |
9.3% |
10.1% |
7.3% |
| A ready-to-please older sister-type |
8.1% |
7.6% |
9.3% |
| A boyish woman who hangs out with male friends |
4.3% |
4.2% |
4.5% |
| A woman with a hint of danger about her |
3.3% |
3.9% |
1.8% |
| Other |
4.6% |
3.7% |
7.1% |
Q6: What image do you have of the age difference between a strong and cool Japanese man and his life partner? (Sample size=1,856)
| |
All |
Male
N=1,348 |
Female
N=508 |
| She is 10 years or more older |
4.4% |
5.0% |
3.0% |
| She is 7 to 9 years older |
3.1% |
3.2% |
2.8% |
| She is 5 or 6 years older |
7.8% |
7.9% |
7.5% |
| She is 3 or 4 years older |
9.9% |
8.2% |
14.4% |
| She is within 2 years of her |
30.9% |
28.7% |
36.8% |
| She is 3 or 4 years younger |
21.4% |
22.3% |
18.9% |
| She is 5 or 6 years younger |
15.8% |
16.5% |
13.8% |
| She is 7 to 9 years younger |
0.5% |
0.6% |
0.4% |
| She is 10 years or more younger |
6.1% |
7.5% |
2.6% |
Q7: What image do you have of the number of lovers a strong and cool Japanese man will have in his lifetime? (Sample size=1,856)
| |
All |
Male
N=1,348 |
Female
N=508 |
| One |
11.9% |
13.1% |
8.5% |
| Two or three |
26.9% |
25.4% |
30.9% |
| Four or five |
30.0% |
27.8% |
35.6% |
| Six to nine |
11.5% |
11.1% |
12.6% |
| Ten to fifteen |
12.9% |
14.4% |
8.9% |
| Sixteen to thirty |
1.6% |
1.9% |
1.0% |
| Thirty-one or more |
5.3% |
6.3% |
2.6% |
Q8: What image do you have of the number of times a strong and cool Japanese man will get married in his lifetime? (Sample size=1,856)
| |
All |
Male
N=1,348 |
Female
N=508 |
| Once |
72.7% |
70.7% |
78.0% |
| Twice |
14.7% |
14.8% |
14.2% |
| Thrice |
5.0% |
6.1% |
2.2% |
| Four times |
0.5% |
0.7% |
0.0% |
| Five or more times |
1.5% |
1.6% |
1.2% |
| Never |
5.7% |
6.1% |
4.5% |
Q9: What image do you have of on what sort of person a strong and cool Japanese man is? (Sample size=1,856, multiple answer)
| |
All |
Male
N=1,348 |
Female
N=508 |
| Mentally strong |
83.5% |
81.5% |
89.0% |
| Has presence |
50.9% |
52.3% |
47.2% |
| Good worker |
45.4% |
40.9% |
57.3% |
| Muscular |
44.7% |
44.3% |
45.9% |
| Sincere |
42.2% |
36.6% |
57.3% |
| Good head on his shoulders |
41.3% |
37.8% |
50.4% |
| Gracious |
38.8% |
34.3% |
51.0% |
| Older brother-type |
26.7% |
29.0% |
20.7% |
| Hard-liner |
26.1% |
24.6% |
29.9% |
| Gentle with women |
24.5% |
21.9% |
31.3% |
| Stoic |
22.5% |
22.1% |
23.6% |
| Sporty |
12.7% |
12.7% |
12.8% |
| Rich |
11.4% |
10.3% |
14.4% |
| Good at arguing |
10.2% |
10.6% |
9.1% |
| Influential |
7.1% |
7.9% |
4.7% |
| Shy |
6.1% |
5.3% |
8.5% |
| Other |
2.2% |
1.7% |
3.3% |
Q10: What famous people best fit your image of a strong and cool Japanese man? (Sample size=1,856, multiple answer)
| |
All |
Male
N=1,348 |
Female
N=508 |
| Ken Watanabe |
37.3% |
36.2% |
40.2% |
| Ichiro |
35.4% |
34.2% |
38.6% |
| Ken Takakura |
31.5% |
34.7% |
23.0% |
| Bunta Sugawara |
16.2% |
17.8% |
12.0% |
| Koichi Sato |
14.9% |
13.2% |
19.5% |
| “Beat” Takeshi Kitano |
11.0% |
12.2% |
7.9% |
| Hidetoshi Nakata |
10.8% |
11.0% |
10.4% |
| Masaharu Fukuyama |
9.4% |
8.0% |
13.2% |
| Kinya Kitaohji |
9.0% |
9.3% |
8.1% |
| Shinichi Tsutsumi |
8.9% |
7.6% |
12.2% |
| Ryo Ishikawa |
5.3% |
4.2% |
8.3% |
| Yuji Oda |
4.5% |
4.1% |
5.7% |
| Takuya Kimura |
4.0% |
3.9% |
4.5% |
| Tadanobu Asano |
3.6% |
3.4% |
3.9% |
| Jun Oguri |
2.5% |
1.8% |
4.3% |
| Hiro Mizushima |
2.3% |
2.0% |
3.0% |
| Hiroshi Tamaki |
1.8% |
1.6% |
2.6% |
| HIRO (EXILE) |
1.1% |
0.8% |
1.8% |
| ATSUSHI (EXILE) |
0.8% |
0.6% |
1.2% |
| Takeru Sato |
0.7% |
0.5% |
1.2% |
| Other |
10.5% |
8.7% |
15.4% |
Q11: What image do you have of the car a strong and cool Japanese man drives? (Sample size=1,856)
| |
All |
Male
N=1,348 |
Female
N=508 |
| Foreign sports car |
21.0% |
22.8% |
16.3% |
| Domestic sedan |
16.2% |
14.4% |
20.9% |
| Foreign sedan |
15.8% |
16.2% |
14.8% |
| Domestic sports car |
7.5% |
8.4% |
5.1% |
| Domestic SUV |
6.4% |
5.9% |
7.7% |
| Foreign SUV |
5.9% |
6.2% |
5.1% |
| Domestic eco car |
5.3% |
4.2% |
8.1% |
| Foreign touring wagon, station wagon |
2.9% |
2.6% |
3.5% |
| Domestic touring wagon, station wagon |
2.4% |
2.2% |
3.1% |
| Foreign eco car |
1.5% |
1.6% |
1.2% |
| Domestic one-box car |
1.4% |
1.0% |
2.4% |
| Compact car |
1.1% |
1.4% |
0.2% |
| Kei car |
0.9% |
1.0% |
0.8% |
| Foreign one-box car |
0.8% |
1.0% |
0.2% |
| Other |
3.0% |
2.3% |
4.7% |
| Doesn’t have a car (to Q15) |
8.1% |
8.9% |
5.9% |
Q12: What image do you have of what a car means to a strong and cool Japanese man? (Sample size=1,706, multiple answer)
| |
All |
Male
N=1,228 |
Female
N=478 |
| Means of transport |
40.7% |
36.8% |
50.6% |
| Hobby, play |
34.5% |
34.1% |
35.6% |
| Expresses his lifestyle |
30.8% |
29.1% |
35.1% |
| Essential item for living |
20.6% |
16.4% |
31.4% |
| Expresses his identity |
16.6% |
17.5% |
14.2% |
| Status symbol |
16.6% |
17.0% |
15.7% |
| Fashion item |
15.6% |
17.4% |
10.9% |
| Dream, romance |
13.7% |
15.0% |
10.5% |
| Partner |
10.6% |
10.5% |
10.7% |
| Tranquility |
5.1% |
4.6% |
6.3% |
| Treasured posession |
3.6% |
4.0% |
2.5% |
| Other |
1.2% |
1.2% |
1.3% |
Q13: What image do you have of on what basis does a strong and cool Japanese man buy a car? (Sample size=1,706, multiple answer)
| |
All |
Male
N=1,228 |
Female
N=478 |
| Driveability |
43.7% |
36.0% |
63.4% |
| Design |
43.4% |
41.9% |
47.3% |
| Image from owning the car |
33.7% |
36.9% |
25.5% |
| Ride comfort |
33.2% |
26.5% |
50.4% |
| Presence |
29.1% |
29.6% |
28.0% |
| Power output |
26.7% |
23.0% |
36.4% |
| Make |
23.5% |
24.9% |
19.9% |
| High-class image |
21.7% |
23.0% |
18.4% |
| Cabin space |
12.3% |
10.3% |
17.2% |
| Physical size |
11.5% |
10.3% |
14.4% |
| Fuel consumption |
11.3% |
8.1% |
19.5% |
| Colour |
11.1% |
8.7% |
17.2% |
| Price |
9.3% |
8.0% |
12.6% |
| Other |
4.0% |
3.8% |
4.4% |
Q14: What image do you have of what sort of driver a strong and cool Japanese man is? (Sample size=1,706, multiple answer)
| |
All |
Male
N=1,228 |
Female
N=478 |
| Leaves plently of room |
50.8% |
48.9% |
55.4% |
| Relaxed |
46.1% |
42.3% |
55.9% |
| Skilled |
41.7% |
37.7% |
51.9% |
| Smooth |
38.7% |
37.5% |
41.6% |
| Well-mannered |
37.6% |
32.8% |
50.0% |
| Safe |
27.1% |
22.6% |
38.7% |
| Forceful |
17.4% |
18.4% |
14.9% |
| Fast |
12.7% |
13.6% |
10.3% |
| Own pace |
7.7% |
8.7% |
5.0% |
| Other |
1.7% |
1.8% |
1.5% |
Q15: On what basis do you youself choose which car to buy? (Sample size=1,706, multiple answer)
| |
All |
Male
N=1,348 |
Female
N=508 |
| Price |
68.5% |
66.8% |
73.0% |
| Design |
65.3% |
63.9% |
68.9% |
| Fuel consumption |
53.6% |
51.3% |
59.4% |
| Ride comfort |
43.6% |
41.4% |
49.4% |
| Driveability |
42.0% |
45.0% |
34.3% |
| Cabin space |
36.6% |
37.1% |
35.4% |
| Colour |
31.5% |
26.7% |
44.1% |
| Physical size |
31.5% |
29.5% |
37.0% |
| Make |
22.6% |
23.9% |
19.3% |
| Power output |
18.1% |
19.4% |
14.8% |
| High-class image |
9.9% |
11.4% |
5.9% |
| Presence |
9.9% |
11.8% |
4.7% |
| Other |
5.2% |
5.0% |
5.7% |
Q16: What kind of car do you currently want the most? (Sample size=1,856)
| |
All |
Male
N=1,348 |
Female
N=508 |
| Domestic eco car |
16.3% |
14.7% |
20.5% |
| Domestic one-box car |
10.1% |
11.0% |
7.9% |
| Kei car |
10.0% |
7.3% |
16.9% |
| Foreign sports car |
9.5% |
10.3% |
7.5% |
| Compact car |
9.3% |
7.9% |
13.0% |
| Domestic sports car |
8.9% |
10.7% |
4.1% |
| Domestic touring wagon, station wagon |
7.2% |
8.4% |
3.9% |
| Domestic sedan |
5.8% |
6.1% |
4.9% |
| Domestic SUV |
5.2% |
6.2% |
2.6% |
| Foreign sedan |
4.3% |
4.5% |
3.5% |
| Foreign SUV |
3.6% |
3.6% |
3.7% |
| Foreign touring wagon, station wagon |
1.8% |
2.1% |
1.2% |
| Foreign eco car |
1.5% |
1.3% |
2.0% |
| Foreign one-box car |
0.9% |
0.7% |
1.4% |
| Other |
5.8% |
5.3% |
6.9% |
Q17: What kind of car would you most want to drive just once? (Sample size=1,856)
| |
All |
Male
N=1,348 |
Female
N=508 |
| Foreign sports car |
40.5% |
43.7% |
32.1% |
| Domestic sports car |
10.6% |
12.4% |
5.7% |
| Foreign sedan |
8.7% |
7.9% |
11.0% |
| Domestic eco car |
7.5% |
5.5% |
12.8% |
| Foreign SUV |
4.8% |
4.6% |
5.5% |
| Domestic sedan |
3.0% |
3.0% |
3.0% |
| Compact car |
2.4% |
2.0% |
3.3% |
| Foreign touring wagon, station wagon |
2.3% |
2.1% |
2.8% |
| Domestic one-box car |
2.3% |
2.0% |
3.0% |
| Domestic touring wagon, station wagon |
2.3% |
2.3% |
2.2% |
| Domestic SUV |
1.9% |
1.9% |
2.2% |
| Foreign one-box car |
1.6% |
1.7% |
1.2% |
| Kei car |
1.5% |
1.3% |
2.2% |
| Foreign eco car |
1.2% |
0.4% |
3.3% |
| Other |
9.5% |
9.4% |
9.8% |
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One thing I wanted to ask about these “cool” women and men surveys..
Why are there such big discrepancies in total number of respondent when comparing male and female survey takers? I noticed that on the last cool women survey, the men outnumbered the women by nearly 4 to 1 margin…Are the Japanese women not interested in taking surveys? Or are they just put off by the questions? (I remember that number of sex partners in lifetime question, which can be little embarrassing I guess in some Asian cultures)
I find these surveys to be quite interesting but this lack of balance in the sexes of the survey subjects makes it little disappointing..
206, good question! Yes, I noticed that too. I’ve chased down some demographics of the overall CLUB BBQ membership, and it’s just under 2:1 male to female, so I don’t know why these larger panels were so biased.