世論 What Japan Thinks

goo Research recently conducted their thirteenth regular survey into internet advertising, with japan.internet.com reporting on the results.

h3>Demographics

Between the 19th and 22nd of November 2010 1,036 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.8% in their teens, 18.1% in their twenties, 21.5% in their thirties, 15.9% in their forties, and 27.6% aged fifty or older.

To try to catch the third of you who click on contextual affiliate adverts, I’ll mention that if you are running under Windows AdMuncher by Murray Hurps is an excellent blocker for 99% of all advertisements and works with any browser. It’s not free, but it’s great value and might even pay for itself if you surf using a 3G connection. It’s blocked about 200 adverts a day on my netbook, and makes for a much more pleasant experience as valuable screen space isn’t consumed by huge adverts. Once again, buy AdMuncher by Murray Hurps through this link and help out What Japan Thinks!

Research results

Q1: Have you ever clicked an advertisement at the top, to the left, etc of search results? (Sample size=1,036)

Yes (to SQ)	70.2%
No	20.0%
Don’t know	6.5%
Didn’t know there were adverts there	3.4%

Q2: Have you ever seen contextual advertisements within blogs, news sites, etc? (Sample size=1,036)

Yes	43.9%
No	33.6%
Don’t know	22.5%

Q3: Which of the following kinds of internet advertisements have you clicked? (Sample size=1,036, multiple answer)

Banner advertisements (including animated)	49.1%
Affiliate links in review articles	33.5%
Text links in search results	28.6%
Links in email newsletters	27.1%
Contextual advertisements in blogs, articles	26.4%
Other	3.1%