世論 What Japan Thinks

One of the top tourist spots in Tokyo is Tokyo Tower, and a new tourist attraction under construction is the Tokyo Sky Tree, so this survey took a look at what people think of Tokyo Tower and Tokyo Sky Tree.

Demographics

Between the 27th of May and the 10th of June 2010 8,199 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. The sample was 50.0% male, 0.8% were in their teens, 11.1% in their twenties, 31.5% in their thirties, 31.8% in their forties, 16.9% in their fifties, and 7.9% aged sixty or older.

Tokyo Sky Tree is a dreadful name (yes, they use the English words) but it’s an amazing tower. When complete it will be 634 metres high to the tip of its antenna, the tallest tower in the world. The height is easy to remember as it’s a mnemonic (why is that word so hard to remember how to spell?) for Musashi, the old name for the area in which it was built. Enough talk, here’s a picture of it from TANAKA Juuyoh on flickr.

Research results

Q1: Have you ever been to Tokyo Tower? (Sample size=8,199)

	All	Tokyo residents N=1,449	Tokyo non-residents N=6,750
Yes, all the way to the top (to SQs)	66.2%	80.0%	63.2%
Yes, but didn’t go to the top (to SQs)	10.0%	9.0%	10.2%
No	23.8%	11.0%	26.6%

Q1SQ1: When did you last visit Tokyo Tower? (Sample size=6,244)

Within the last year	9.4%
Within the last three years	15.0%
Within the last five years	11.8%
Within the last ten years	15.5%
Within the last fifteen years	11.3%
Within the last twenty years	10.3%
Twenty-one or more years ago	26.7%

Q1SQ2: How many times in total have you visited Tokyo Tower? (Sample size=6,244)

	All	Tokyo residents N=1,290	Tokyo non-residents N=4,954
Once	36.3%	19.8%	40.7%
Twice	27.1%	26.3%	27.4%
Thrice	18.8%	23.0%	17.6%
Four times	4.2%	7.7%	3.3%
Five times	7.8%	12.7%	6.6%
Six to nine times	2.1%	3.2%	1.1%
Ten times or more	3.7%	7.5%	3.6%

Q1SQ3: At what sorts of times did you visit Tokyo Tower? (Sample size=6,244, multiple answer)

	All	Tokyo residents N=1,290	Tokyo non-residents N=4,954
Day trip on weekends	38.1%	57.1%	33.1%
Holiday, sightseeing	30.1%	17.7%	33.3%
Date	24.8%	36.7%	21.7%
School trip	23.5%	18.7%	27.3%
Just felt like going	16.8%	25.1%	14.7%
Picnic, study tour, etc	13.5%	20.5%	11.7%
Work	4.8%	4.1%	4.9%
Other	4.4%	6.3%	3.9%

Q1SQ4: What have you done when visiting Tokyo Tower? (Sample size=6,244, multiple answer)

	All	Tokyo residents N=1,290	Tokyo non-residents N=4,954
Went to large viewing platform	78.2%	83.6%	76.8%
Went to special viewing platform	38.2%	47.6%	35.7%
Bought souvenirs	37.0%	36.1%	37.2%
Used viewing binoculars	34.6%	41.3%	32.8%
Looked down through the glass floor	31.5%	40.3%	29.2%
Took a photograph	24.6%	24.4%	24.6%
Went to the waxworks museum	20.9%	29.3%	18.8%
Watched the light-up	17.3%	24.9%	15.4%
Went shopping	17.1%	18.9%	16.6%
Used restaurants	14.5%	22.5%	12.4%

Q2: Do you like Tokyo Tower? (Sample size=8,199)

	All	Tokyo residents N=1,449	Tokyo non-residents N=6,750
Love it (to SQ)	18.2%	24.4%	16.9%
Like it (to SQ)	39.9%	45.1%	38.7%
Neutral	40.5%	29.3%	42.9%
Dislike it	0.9%	0.9%	0.9%
Hate it	0.5%	0.3%	0.6%

It was slightly more loved by those in their fifties than any other age group, and over two-thirds who had visited it liked or loved it.

Q2SQ: Why do you like Tokyo Tower? (Sample size=4,761, multiple answer)

	All	Tokyo residents N=1,007
It’s a symbol of Tokyo	58.0%	38.1%
Nice to look it	50.6%	54.0%
Pretty when it lights up at night	46.3%	50.7%
Can feel the city	35.3%	31.8%
City lights when viewed from the top of the tower are pretty	24.0%	27.8%
Can feel the Showa era (reign of the last emporer)	25.8%	59.8%
Like the design, shape	23.4%	13.6%
Have personal memories, emotional attachments regarding the tower	10.4%	1.7%
Have good memories regarding the tower	6.9%	7.7%
It’s an interesting facility	6.3%	25.6%
Has lots of eating and drinking places	1.1%	7.6%
Other	1.6%	2.3%
Just because	2.8%	3.4%

Q3A: Do you want to go to Tokyo Sky Tree? (Sample size=8,199)

Definitely will go	28.6%
Will go if I have the opportunity	60.4%
Don’t really want to go	8.5%
Definitely won’t go	2.5%

Q3B: Do you want to go to Tokyo Sky Tree? (Sample size=8,199)

	Like Tokyo Tower N=4,761	Neutral N=3,320	Dislike Tokyo Tower N=118
Definitely will go	42.1%	10.1%	3.4%
Will go if I have the opportunity	55.1%	69.0%	33.1%
Don’t really want to go	2.3%	17.1%	19.5%
Definitely won’t go	0.5%	3.8%	44.0%

Q4A: After Tokyo Sky Tree is completed, would you want to go to Tokyo Tower? (Sample size=8,199)

Definitely will go	15.6%
Will go if I have the opportunity	65.3%
Don’t really want to go	15.8%
Definitely won’t go	3.3%

Q4B: After Tokyo Sky Tree is completed, would you want to go to Tokyo Tower? (Sample size=8,199)

	Like Tokyo Tower N=4,761	Neutral N=3,320	Dislike Tokyo Tower N=118
Definitely will go	24.1%	4.1%	0.8%
Will go if I have the opportunity	68.4%	62.4%	15.3%
Don’t really want to go	6.5%	28.5%	35.6%
Definitely won’t go	1.0%	5.0%	48.3%