By Ken Y-N ( December 7, 2010 at 00:18)
· Filed under Business, Lifestyle, Polls
Advertisement
A recent survey from iShare took a look at strong and cool Japanese women, a follow-on from looks at guys earning more than 10 million yen and guys with more than 10 million in the bank. They’ll be a look at strong and cool men later this week.
Demographics
Over the 18th and 19th of October 2010 2,122 members of the CLUB BBQ free email forwarding service in full-time employment and with a driving license completed a private internet-based questionnaire. 84.9% of the sample were male, 4.1% were in their twenties, 49.2% in their thirties, and 46.7% in their forties.
I’m going to be a bit busy tomorrow, so I’ll stretch this one out over two days. I’m not really sure I can picture a strong and cool Japanese woman right now… except maybe my wife – see part two for why!
Research results
Q1: What image do you have of the kind of jobs a strong and cool Japanese woman would do if she was a regular employee? (Sample size=2,122, multiple answer)
| |
All |
Male
N=1,801 |
Female
N=321 |
| Planning, marketing |
63.9% |
61.9% |
74.8% |
| Management |
35.4% |
34.8% |
38.6% |
| Consulting |
32.6% |
31.8% |
37.1% |
| Advertising |
21.6% |
20.3% |
29.0% |
| Secretary |
16.6% |
17.2% |
13.4% |
| Administration, personnel, accounts |
7.6% |
7.0% |
11.2% |
| Service industry |
5.0% |
5.0% |
5.0% |
| Ordinary job |
3.8% |
3.9% |
3.1% |
| Receptionist |
2.2% |
2.3% |
1.2% |
| Other |
3.5% |
3.3% |
5.0% |
Q2: What image do you have of the kind of jobs a strong and cool Japanese woman would do if she wasn’t a regular employee? (Sample size=2,122, multiple answer)
| |
All |
Male
N=1,801 |
Female
N=321 |
| Lawyer, judicial clerk |
45.4% |
43.6% |
55.8% |
| Company director |
44.4% |
42.5% |
54.8% |
| Doctor |
32.7% |
31.3% |
40.8% |
| Engineer |
23.4% |
21.5% |
34.3% |
| Lecturer, professor |
17.8% |
17.0% |
22.4% |
| Accountant, tax accountant |
17.5% |
16.5% |
23.1% |
| Traditional inn proprietress |
15.4% |
14.0% |
23.1% |
| Sportswoman |
14.9% |
14.4% |
17.8% |
| Author, journalist |
14.9% |
13.0% |
25.5% |
| Designer, writer |
14.6% |
13.4% |
21.5% |
| Cameraperson |
14.0% |
12.2% |
24.3% |
| Arts instructor (tea ceremony, ikebana, Japanese dance, shamisen, etc) |
13.5% |
12.0% |
22.1% |
| Newscaster, announcer |
12.9% |
11.8% |
19.0% |
| Club hostess, club mama |
11.3% |
10.8% |
14.0% |
| Actress |
11.2% |
10.5% |
15.0% |
| Translator, interpreter |
9.8% |
8.7% |
16.2% |
| Fashion artist (nails, makeup, hair stylist, etc) |
9.3% |
8.9% |
11.5% |
| Politician |
9.3% |
8.3% |
15.3% |
| Musician |
7.4% |
7.2% |
8.4% |
| Model, TV celebrity |
6.5% |
6.3% |
7.5% |
| Air stewardess |
6.3% |
6.1% |
7.2% |
| Other |
3.1% |
2.9% |
4.0% |
Q3: What image do you have of the annual salary of a strong and cool Japanese woman? (Sample size=2,122)
| |
All |
Male
N=1,801 |
Female
N=321 |
| Under 3 million yen |
2.5% |
2.8% |
0.6% |
| 3 to 5 million yen |
4.3% |
4.5% |
3.4% |
| 5 to 8 million yen |
19.4% |
20.6% |
12.8% |
| 8 to 10 million yen |
2.2% |
26.5% |
24.6% |
| 10 to 15 million yen |
30.1% |
29.4% |
33.6% |
| 15 to 20 million yen |
6.7% |
6.1% |
10.6% |
| 20 to 30 million yen |
3.4% |
2.8% |
6.5% |
| More than 30 million yen |
7.4% |
7.3% |
7.8% |
Q4: What image do you have of the stance a strong and cool Japanese woman takes regarding work? (Sample size=2,122)
| |
All |
Male
N=1,801 |
Female
N=321 |
| Rather than winning or losing, she is particular about the quality of her own work |
43.9% |
42.6% |
50.8% |
| Not worrying about the opposition from those around her, determinedly working at her own pace, in her own style |
14.0% |
13.8% |
15.3% |
| In a feminine manner, being particular about attention to detail and properness of her work |
14.0% |
14.4% |
11.8% |
| Rather than winning or losing, customer satisfaction is her goal at work |
10.8% |
10.2% |
14.3% |
| Working with the objective of always being the number one success |
8.1% |
8.7% |
5.0% |
| Working with a passion to beat the men around her |
6.6% |
7.4% |
1.9% |
| Working by using her feminine charms as a weapon |
1.3% |
1.6% |
0.0% |
| Other |
1.3% |
1.4% |
0.9% |
Q5: What image do you have of a strong and cool Japanese woman’s work-life balance? (Sample size=2,122)
| |
All |
Male
N=1,801 |
Female
N=321 |
| Almost all work (9:1) |
13.1% |
14.2% |
6.9% |
| More work (7:3) |
32.8% |
32.8% |
32.7% |
| Half and half (5:5) |
45.8% |
44.4% |
53.6% |
| More private (3:7) |
5.9% |
6.0% |
5.6% |
| Almost all private (1:9) |
2.5% |
2.7% |
1.2% |
Q6: What image do you have of what a strong and cool Japanese woman does after work and before she returns home? (Sample size=2,122, multiple answer)
| |
All |
Male
N=1,801 |
Female
N=321 |
| Goes to the gym, plays sports |
52.2% |
51.5% |
56.4% |
| Goes to night school, other lessons |
28.0% |
26.6% |
35.8% |
| Goes to eat, drink with friends |
27.0% |
25.7% |
34.6% |
| Goes on a date |
24.5% |
23.8% |
28.7% |
| Attends a seminar, networking meeting |
23.0% |
22.2% |
28.0% |
| Goes to eat, drink with co-workers |
22.1% |
21.0% |
27.7% |
| Goes for a massage, beauty treatment |
17.1% |
15.7% |
24.9% |
| Does yoga |
14.4% |
12.8% |
23.7% |
| Girls night out with friends |
9.4% |
8.8% |
13.1% |
| Girls night out with co-workers |
6.6% |
6.6% |
6.9% |
| Goes out clubbing |
3.8% |
3.6% |
5.0% |
| Goes to dating, matchmaking parties |
1.6% |
1.7% |
1.2% |
| Other |
3.5% |
3.4% |
4.0% |
Q7: What image do you have of the number of hobbies a strong and cool Japanese woman has? (Sample size=2,122)
| |
All |
Male
N=1,801 |
Female
N=321 |
| Has a balanced selection of hobbies (to SQ) |
61.0% |
60.3% |
64.8% |
| Has one hobby she is wrapped up in (to SQ) |
27.5% |
27.1% |
29.9% |
| Doesn’t have any hobbies |
11.5% |
12.6% |
5.3% |
Q7SQ: What image do you have of the hobbies a strong and cool Japanese woman has? (Sample size=1,878, multiple answer)
| |
All |
Male
N=1,574 |
Female
N=304 |
| Playing sports |
54.4% |
54.3% |
54.9% |
| Travel |
42.7% |
40.1% |
56.3% |
| Driving |
41.7% |
41.0% |
45.4% |
| Performing music |
32.4% |
31.7% |
36.2% |
| Cooking |
28.1% |
26.9% |
34.2% |
| Art appreciation |
25.3% |
23.7% |
33.9% |
| Reading |
25.0% |
24.2% |
29.3% |
| Listening to music |
22.2% |
21.5% |
25.7% |
| Outdoor |
21.1% |
20.7% |
23.4% |
| Yoga |
20.3% |
17.9% |
32.6% |
| Gourmet, eating out |
20.1% |
19.6% |
22.7% |
| Painting, sculpture, pottery |
18.7% |
17.3% |
25.7% |
| Watching movies |
16.9% |
16.0% |
21.7% |
| Watching sports |
12.6% |
12.4% |
13.8% |
| Mountaineering, hiking |
11.9% |
12.1% |
11.2% |
| Dance |
10.9% |
10.7% |
12.2% |
| Ballet |
5.0% |
4.6% |
7.2% |
| Other |
2.9% |
2.5% |
4.9% |
Q8: What image do you have of the car a strong and cool Japanese woman drives? (Sample size=2,122)
| |
All |
Male
N=1,801 |
Female
N=321 |
| Foreign sports car |
22.7% |
23.0% |
20.6% |
| Domestic sports car |
13.3% |
13.7% |
11.5% |
| Foreign sedan |
10.9% |
11.2% |
9.0% |
| Domestic eco car |
9.8% |
8.2% |
18.4% |
| Domestic sedan |
8.6% |
7.8% |
12.8% |
| Foreign SUV |
5.9% |
6.2% |
4.7% |
| Compact car |
4.2% |
4.6% |
1.9% |
| Domestic SUV |
3.8% |
3.8% |
3.7% |
| Foreign eco car |
2.6% |
2.5% |
3.1% |
| Foreign touring wagon, station wagon |
2.4% |
2.5% |
1.6% |
| Domestic touring wagon, station wagon |
2.0% |
2.0% |
1.9% |
| Kei car |
1.2% |
1.2% |
0.9% |
| Domestic one-box car |
0.6% |
0.6% |
0.9% |
| Foreign one-box car |
0.5% |
0.6% |
0.0% |
| Other |
2.7% |
2.8% |
1.1% |
| Doesn’t have a car |
9.0% |
9.5% |
6.2% |
Read more on: club bbq,
cool,
ishare,
strong,
woman
Permalink
Subscribe to feed