世論 What Japan Thinks

A recent survey from iShare took a look at a survey entitled expectations for estate agency web sites, but the actual survey was a bit of a rambling look at issues surrounding 3D, but without too clear an image of what exactly 3D was.

Demographics

Between the 21st and 25th of October 2010 840 members of the CLUB BBQ free email forwarding service who were in full-time regular employment and wanted to buy their own home completed a private internet-based questionnaire. 82.3% of the sample were male, 62.7% of the sample were in their thirties, and 37.3% in their forties.

The survey also notes that on the 1st of November 2010 Sumitomo Forestry opened a new site, BF Madori (room layout) DESIGNER, that allows you to design your own home then walk through it using a virtual reality application.

This second half of the survey plays fast and loose with 3D, as it covers everything from the current fad for movies and videos in 3D down to Google Street View and virtual reality applications on the web. With one in five having played 3D games according to Q5SQ2, surely that covers even just standard first-person shooters?

Research results

Q4: Are you interested in being able to see Google Maps, etc in 3D? (Sample size=840)

	All	Male N=691	Female N=149
Very interested (to SQ)	34.3%	36.3%	24.8%
Somewhat interested (to SQ)	44.5%	42.8%	52.3%
Not interested	21.2%	20.8%	22.8%

Q4SQ: What do you like about 3D maps? (Sample size=662, multiple answer)

	All	Male N=547	Female N=115
Easy to grasp the atmosphere of the place	76.0%	75.5%	78.3%
Can move freely around the location	60.7%	60.5%	61.7%
Easy to understand routes	36.0%	35.8%	36.5%
Get a sense of presence	33.7%	32.2%	40.9%
Just looking at them is fun	30.8%	31.6%	27.0%
Feel like I am there	17.7%	17.9%	16.5%
Other	1.8%	1.8%	1.7%

Q5: Are you interested in experiencing in 3D something other than maps, such as movies, television, games, internet contents, car navigation, books, photographs, artworks, etc? (Sample size=840)

	All	Male N=691	Female N=149
Yes (to SQs)	59.9%	58.8%	65.1%
No	40.1%	41.2%	34.9%

Q5SQ1: What are you interested in experiencing in 3D? (Sample size=503, multiple answer)

	All	Male N=406	Female N=97
Movies	75.7%	75.4%	77.3%
Games	55.5%	59.1%	40.2%
Television	47.7%	49.5%	40.2%
Artworks	35.8%	31.5%	53.6%
Photographs	29.4%	27.3%	38.1%
Internet contents	29.0%	29.6%	26.8%
Car navigation	26.0%	26.8%	22.7%
Books	14.5%	13.5%	18.6%
Other	1.8%	1.7%	2.1%

Q5SQ2: Which of the following have you actually experiencing in 3D? (Sample size=503, multiple answer)

	All	Male N=406	Female N=97
Movies	59.6%	57.4%	69.1%
Television	35.2%	38.2%	22.7%
Games	19.1%	19.7%	16.5%
Artworks	14.3%	11.6%	25.8%
Photographs	12.9%	12.3%	15.5%
Books	8.3%	7.4%	12.4%
Internet contents	6.2%	6.4%	5.2%
Car navigation	6.2%	5.9%	7.2%
Other	10.1%	9.1%	14.4%

Q6: Have you ever seen a 3D room layout of a property you were looking to buy? (Sample size=840)

	All	Male N=691	Female N=149
Yes	6.1%	6.2%	5.4%
No	93.9%	93.8%	94.6%

Q7: Would you like to see a full 3D room layout of a property you were looking to buy? (Sample size=840)

	All	Male N=691	Female N=149
Definitely	29.8%	29.7%	30.2%
Perhaps	55.1%	54.7%	57.0%
No	15.1%	15.6%	12.8%

Q8: Do you think that in the future the availability of 3D room layouts of property on the web will spread? (Sample size=840)

	All	Male N=691	Female N=149
Yes, soon spread	15.1%	15.5%	13.4%
Yes, gradually spread	71.0%	69.5%	77.9%
No	13.9%	15.1%	8.7%