世論 What Japan Thinks

A recent survey from iShare took a look at a survey entitled expectations for estate agency web sites, but the actual survey was a bit of a rambling look at issues surrounding 3D, but without too clear an image of what exactly 3D was.

Demographics

Between the 21st and 25th of October 2010 840 members of the CLUB BBQ free email forwarding service who were in full-time regular employment and wanted to buy their own home completed a private internet-based questionnaire. 82.3% of the sample were male, 62.7% of the sample were in their thirties, and 37.3% in their forties.

There is quite a number of books and sites on interesting or curious madori, the Japanese word for room layouts. I always check the layout of accomodation when we get leaflets, so I do find it difficult to believe that there is nearly a quarter who never do! Here’s a site reviewing a book of strange rooms.

Research results

Q1: Have you ever looked up real estate information on the internet? (Sample size=840)

	All	Male N=691	Female N=149
Yes (to SQs)	50.4%	50.2%	51.0%
No	49.6%	49.8%	49.0%

Q1SQ1: Which real estate information web sites do you know about? (Sample size=423, multiple answer)

	All	Male N=347	Female N=76
Yahoo! Real Estate	48.5%	47.3%	53.9%
SUUMO	47.5%	45.0%	59.2%
HOMES	41.1%	40.1%	46.1%
AtHome	40.2%	40.6%	38.2%
Fudosan Navi	12.1%	12.7%	9.2%
nomu.com	10.6%	9.2%	17.1%
HOME4U	8.0%	7.2%	11.8%
Iezukuri-Net	5.7%	5.8%	5.3%
Home Adpark	5.0%	4.3%	7.9%
Fudosan Japan	4.3%	4.9%	1.3%
HOME MASTERS	1.2%	1.4%	0.0%
CatchUp	0.5%	0.6%	0.0%
Other	15.8%	16.1%	14.5%

Q1SQ2: What kinds of contents have you used, viewed on these real estate information web sites? (Sample size=423, multiple answer)

	All	Male N=347	Female N=76
Area search	74.2%	72.3%	82.9%
Railway line search	66.2%	66.6%	64.5%
Property price budget search	39.2%	37.2%	48.7%
Basic knowledge about homes	24.3%	22.5%	32.9%
Property purchase-related know-how	22.7%	21.3%	28.9%
Feature article on a particular area	19.4%	17.9%	26.3%
Feedback from purchasers	13.9%	14.4%	11.8%
Product presentation	13.0%	14.1%	7.9%
Keyword search	12.3%	11.0%	18.4%
Home builder, brand search	8.0%	8.6%	5.3%
Order catalogue	6.1%	6.1%	6.6%
Feature article on particular family makeup	6.1%	6.1%	6.6%
Model room search	6.1%	6.3%	5.3%
Special event, promotion	4.0%	4.0%	3.9%
Architect introduction	3.1%	3.2%	2.6%
Other	2.4%	2.9%	0.0%

Q1SQ3: What kinds of information do you want to see, learn about when you use real estate information web sites? (Sample size=423, multiple answer)

	All	Male N=347	Female N=76
Property prices	86.1%	85.9%	86.8%
Property location, surrounding environment	64.8%	62.2%	76.3%
Property construction features, fitments	64.1%	62.8%	69.7%
Property exterior view, interior design	62.9%	62.0%	67.1%
Home loan repayment simulation	36.9%	34.3%	48.7%
Home loan interest rates	34.5%	33.1%	40.8%
Information about surrounding area	34.5%	30.8%	51.3%
Incentives to purchase (eg included fitments), other money-related information	28.4%	26.5%	36.8%
Advice about how to select a property	24.6%	20.7%	42.1%
What things to schedule up to completing the transaction	24.1%	21.6%	35.5%
Information on making a financial plan for purchasing	23.6%	22.5%	28.9%
Information on popular properties, products	23.4%	20.5%	36.8%
Interviews with purchasers	20.1%	18.4%	27.6%
Information on properties by builder, brand	17.7%	17.6%	18.4%
Property viewing report	16.3%	13.3%	30.3%
Real estate-related technical terms	15.8%	13.3%	27.6%
Property market-related information	14.9%	13.5%	21.1%
Explanation about eco fitments	13.0%	11.0%	22.4%
Information about popular home builders, brands	12.1%	11.2%	15.8%
Other	1.9%	2.3%	0.0%

Q2: There are events, books, SNS communities, etc that introduce interesting room layouts, but when you look at property information do you check the room layout? (Sample size=840)

	All	Male N=691	Female N=149
Always	53.7%	53.0%	57.0%
Usually	22.0%	21.7%	23.5%
Sometimes	12.9%	13.6%	9.4%
Never	11.4%	11.7%	10.1%

Q3: By looking at a 2D room layout can you build an image of what the real place looks like? (Sample size=840)

	All	Male N=691	Female N=149
Can make a perfect image	18.5%	20.4%	9.4%
Sometimes difficult to make an image (to SQ)	61.2%	59.9%	67.1%
Usually cannot make an image	20.4%	19.7%	23.5%

Q3SQ: What do you find difficult to image when looking at a 2D room layout? (Sample size=685)

	All	Male N=550	Female N=135
Impression of height	62.8%	62.4%	64.4%
Impression of the overall space	58.8%	57.5%	64.4%
Impression of width	50.7%	50.5%	51.1%
Whether the layout is good or bad	39.3%	40.2%	35.6%
Whether the wiring (might be mistake in Japanese?) is good or bad	31.4%	30.5%	34.8%
Other	7.6%	7.5%	8.1%