世論 What Japan Thinks

Having just ordered my New Year postcards today, it seems timely to translate this survey from goo Ranking into New Year postcard disappointments.

Demographics

Over the 21st and 22nd of October 2010 1,075 members of the goo Research online monitor group completed a private internet-based questionnaire. 66.3% of the sample were female, 9.9% in their teens, 18.1% in their twenties, 30.9% in their thirties, 24.7% in their forties, 8.8% in their fifties, and 7.5% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

My postcards this year will be Rilakkuma – we were going to do Miffy cards, which would be appropriate given that next year’s Chinese horoscope sign is the rabbit, but the discount coupon we had had expired.

Ranking result

Q: What kind of issue on a New Year postcard you received would you be disappointed to see? (Sample size=1,075)

Rank		Score
1	My name spelt wrong	100
2	All blank bar the address	71.7
3	Use of last year’s card	67.4
4	No sender name	56.5
5	Not being delivered until the second half of January	51.5
6	Printing messed up	46.2
7	Has the wrong Chinese horoscope sign	44.6
8	With an over-Photoshopped picture of the sender	38.8
9	Has a comment, photo that is not appropriate for our relationship	38.0
10	The year number is wrong	36.3
11	Even though I sent an “In mourning” card they still sent one	34.7
12	Has abbreviated slang greetings	34.4
13	Has an obviously-corrected mistake	31.3
14	Covered top to bottom with New Year resolutions	29.2
15	Comes from someone I rowed with, broke up with	26.7
16	All printed, no hand-written message	25.2
17	Has “Thanks for the New Year postcard” written on it	23.4
18	Not on an official New Year postcard	20.4
19	Has an unseasonal photo, illustration	16.6
20	Sender is dressed up as the Chinese horoscope animal	14.7