世論 What Japan Thinks

Macromill Research recently took a look at the winter dinner table to see what families gather around the table to eat.

Demographics

Over the 17th and 18th of November 2010 500 married members of the Macromill monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, and 25.0% in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% aged fifty or older.

I find these big pot meals too much bother when I go out with colleagues from work, especially as they are not terribly veggie-friendly! At home we’ve got an earthenware pot or nabe, but we’ve never actually used it. Standard curry or stew from a pan is good enough for me.

And here’s a video of dog nabe.

Research results

Q1: What menu item is your image of a family eating together? (Sample size=500, free answer, top five)

Rank	Menu	Percentage
1	Hotpot	75.6%
2	Sukiyaki	10.0%
3	Oden	6.8%
4	Stew	2.2%
5	Yakiniku	1.2%

Q2: This winter, how do you think the frequency of your family having a hotpot will change? (Sample size=250, women)

Increase (to SQ)	72.4%
Not change	26.4%
Decrease	1.2%

Q2SQ: Why do you think the frequency of your family having a hotpot will increase? (Sample size=181, multiple answer)

Easy to make	74.6%
Well-balanced nutritionally	66.3%
This winter looks like it will be cold	55.2%
Enjoyable to eat together as a family	52.5%
The kinds of hotpot tsuyu (broths) have increased	43.1%
Cheap	18.8%
Other	5.5%

Q3: This winter, how would you like to see the frequency of your family having a hotpot change? (Sample size=250, men)

Want it to increase	45.2%
OK as it is	52.0%
Want it to decrease	2.8%

Q4: What are the traditional standard hotpot styles for your family? (Sample size=500, multiple answer, top ten)

Rank	Style	Percentage
1	Yosenabe	44.0%
2	Mizutaki	41.0%
3	Sukiyaki	36.0%
4	Oden	34.4%
5	Shabu-shabu	25.8%
6	Chige nabe	22.8%
7	Chanko nabe	17.8%
8	Curry nabe	11.8%
9	Tsumire nabe	11.4%
10	Motsu nabe	11.2%

Q5: What hotpot styles have recently become more frequent for your family? (Sample size=500, multiple answer, top ten)

Rank	Style	Percentage
1	Chige nabe	13.0%
2	Curry nabe	11.6%
3	Oden nabe	9.0%
4	Tomato nabe	8.2%
5	Misutaki	7.4%
6=	Sukiyaki	6.8%
6=	Shabu-shabu	6.8%
8	Chanko nabe	6.2%
9	Yosenabe	6.0%
10	Soy milk nabe	6.0%

Q6: What different hotpot styles would you like to try this winter? (Sample size=500, multiple answer)

Rank	Style	Percentage
1	Cheese nabe	23.4%
2	Tajine nabe	23.2%
3	Tomato nabe	21.8%
4	Collagen nabe	21.6%
5	Curry nabe	21.4%
6	Ramen nabe	19.0%
7	Mabo nabe	16.6%
8	Medicinal herbs nabe	13.8%
9	Milk nabe	9.6%
10	Other	3.0%
–	None in particular	14.2%