世論 What Japan Thinks

An interesting survey from goo Research, conducted in conjunction with President magazine, looked at time management, and this extract highlighted the differences in habits between the rich (over 15 million per year salary) and the average (between 4 and 5 million per year).

Demographics

There was little demographic information, just that there were 311 people in each of the two salary ranges, all of them business people.

I’m a “not at all” for four of them, and a “very much so” for Q4 if writing for the blog qualifies doing something productive while commuting

Research results

Note that for the first two questions those who do not use a diary have been excluded.

Q1: I have used the same type of diary for the last several years or more. (Sample size=244 and 253)

	4-5 million N=244	15 million or more N=253
Very much so	45.1%	61.7%
Perhaps so	23.8%	17.0%
Can’t say	11.5%	6.3%
Perhaps not	5.7%	4.0%
Not at all	13.9%	11.1%

Q2: I intend to use the same type of diary next year. (Sample size=244 and 253)

	4-5 million N=244	15 million or more N=253
Very much so	35.7%	55.7%
Perhaps so	23.4%	17.0%
Can’t say	21.3%	13.0%
Perhaps not	6.1%	2.4%
Not at all	13.5%	11.9%

Q3: I record not just the start time of appointments, but also the end time. (Sample size=311 and 311)

	4-5 million N=311	15 million or more N=311
Very much so	7.4%	28.9%
Perhaps so	20.3%	22.8%
Can’t say	19.3%	15.4%
Perhaps not	23.2%	15.4%
Not at all	29.9%	17.4%

Q4: When commuting, waiting, etc, I carry with me work to do, book to read, etc. (Sample size=311 and 311)

	4-5 million N=311	15 million or more N=311
Very much so	11.3%	23.8%
Perhaps so	21.2%	31.5%
Can’t say	16.7%	13.8%
Perhaps not	18.0%	11.6%
Not at all	32.8%	19.3%

Q5: I spend over 10,000 yen per month on magazines and books. (Sample size=311 and 311)

	4-5 million N=311	15 million or more N=311
Very much so	6.1%	16.4%
Perhaps so	10.0%	16.1%
Can’t say	14.5%	19.3%
Perhaps not	20.9%	21.9%
Not at all	48.6%	26.4%