Computers and digital TVs most likely to lead to warranty claims
AdvertisementThe seventh regular survey by goo Research into home electrical appliances, reported on by japan.internet.com, revealed surprising statistics regarding which appliances are likely to lead to warranty claims.
Demographics
Between the 28th of October and the 2nd of November 2010 1,034 members of the goo Research monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 16.2% in their teens, 18.0% in their twenties, 21.5% in their thirties, 16.1% in their forties, 16.2% in their fifties, and 12.2% aged sixty or older.
This survey backs up the results from last week’s look at digital TV preparations that showed that digital televisions have overtaken analogue as the analogue switch-off nears. However, I’m not sure what the seven people from Q2 are doing buying an analogue television within the last month!
Also note that I translated the third in the series in January.
Research results
Q1: Which of the following devices do you currently use at your home? (Sample size=1,034, multiple answer)
Fridge, freezer 94.1% Washing machine 92.8% Microwave oven 91.1% Vacuum cleaner 91.1% Air conditioner 84.9% Digital television 77.2% Point-and-shoot digital camera 76.9% Notebook computer 75.3% DVD player (including hard disk recorder with DVD feature) 64.3% Desktop computer 61.0% Analogue television 57.5% ETC 47.4% Video recorder 46.9% Air humidifier, dehumidifier 43.4% Air purifier 35.0% Video camera 27.7% Blu-Ray player (including hard disk recorder with Blu-Ray feature) 22.4% Beauty, health devices 17.0% Digital SLR 12.0% Digital photo frame 9.9% Netbook computer 8.8% Pomera 0.9% None of the above 0.9% Q2: Which of the following devices have you bought within the last month? (Sample size=1,034, multiple answer)
Digital television 8.2% Blu-Ray player (including hard disk recorder with Blu-Ray feature) 2.5% Notebook computer 2.2% Air conditioner 1.8% Fridge, freezer 1.6% Desktop computer 1.4% Point-and-shoot digital camera 1.4% Video camera 1.4% Vacuum cleaner 1.4% Microwave oven 1.1% Washing machine 1.1% DVD player (including hard disk recorder with DVD feature) 0.8% Beauty, health devices 0.8% Analogue television 0.7% ETC 0.7% Air purifier 0.6% Air humidifier, dehumidifier 0.6% Netbook computer 0.4% Digital photo frame 0.4% Digital SLR 0.2% Video recorder 0.2% Pomera 0.2% None of the above 81.5% Q3: For which of the following devices have you made a claim on the manufacturer’s warranty? (Sample size=1,034, multiple answer)
Notebook computer 7.8% Desktop computer 7.2% Digital television 5.4% Point-and-shoot digital camera 5.4% Washing machine 4.4% DVD player (including hard disk recorder with DVD feature) 4.0% Fridge, freezer 3.7% Analogue television 3.6% Air conditioner 3.1% Microwave oven 2.5% Vacuum cleaner 1.7% Blu-Ray player (including hard disk recorder with Blu-Ray feature) 1.4% Video recorder 1.1% Video camera 1.0% Air humidifier, dehumidifier 0.7% ETC 0.7% Netbook computer 0.6% Air purifier 0.5% Digital SLR 0.4% Beauty, health devices 0.1% Digital photo frame 0.1% Pomera 0.1% None of the above 72.1%
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I think what’s interesting is how few people make “claims” to begin with. I wonder what similar data from the US/UK/CAN would look like.
Also, I’m going to guess that the 9% of people who don’t use any appliances at home are the teenagers and not some old man who lives in some inaka mountains with virtually nothing but a cell phone to do surveys with. Even still though, I find it hard to believe that a teen wouldn’t check out the fridge or watch TV or use a computer once in a while!
About the analog TV’s that were bought in the last month, I’d bet people bought them because of how cheap some of them have become. There are even some flat screen analog TV/monitors that would work just fine for DVD watching or video game use in a bedroom or extra room, and I wouldn’t be surprised if that was the case. You can get a small flat screen for under a 万 and you can probably get a regular analog TV for around 2000 yen at a used shop.