世論 What Japan Thinks

An interesting little survey from iShare into Warm Biz at home found a majority kept their room temperature under 20 degrees celcius or 68 degrees fahrenheit for the metrically-challenged.

Demographics

Between the 15th and 20th of October 2010 677 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 57.2% of the sample were male, 23.9% in their twenties, 32.9% in their thirties, and 43.1% in their forties.

My keeping warm technique falls under the “other” category, cuddling up.

Oh, and no, I don’t know what the red underpants are all about either! Google informs me that apparently a TV program mentioned that they help recover from fatigue, warm you up, relieve back pain and stiff shoulders, and overcomes stress! Here’s a machine translation of a red underpants shop.

Research results

Q1: Between November and March, what is the average room temperature at your home? (Sample size=677)

	All	Male N=387	Female N=290
20 degrees celcius or less	54.4%	52.7%	56.6%
21 degrees celcius or more	45.6%	47.3%	43.4%

Q2: Other than turning on a heater, do you have any methods you use to keep warm at home? (Sample size=677)

	All	Male N=387	Female N=290
Yes (to SQ1 and SQ2)	69.4%	61.2%	80.3%
No	30.6%	38.8%	19.7%

Not surprisingly, three-quarters of those with their rooms at 20 degrees or less had keeping warm tricks, versus three in five of those with their rooms at 21 degrees or more.

Q2SQ1: What methods do you use to keep warm at home? (Sample size=470, multiple answer)

	All	Male N=237	Female N=233
Wear layers of clothing	79.4%	77.2%	81.5%
Eat, drink something warm	68.7%	64.6%	73.0%
Put a blanket over my legs	48.7%	37.6%	60.1%
Thermal underwear (HeatTech, etc)	41.3%	34.2%	48.5%
Have a bath	37.0%	33.8%	40.3%
Use a hot water bottle	23.0%	14.3%	31.8%
Stretch, other light exercises	14.7%	13.5%	15.9%
Drink alcohol	12.3%	16.5%	8.2%
Cuddle up to pet	6.8%	6.3%	7.3%
Other	8.3%	7.6%	9.0%

Q2SQ2: Which of the following items do you want to keep you warm at home? (Sample size=470, multiple answer)

	All	Male N=237	Female N=233
Thermal underwear (HeatTech, etc)	38.7%	36.7%	40.8%
Warm socks	36.4%	31.6%	41.2%
Blanket for legs	16.4%	14.8%	18.0%
Hot water bottle	13.6%	12.7%	18.9%
Earthenware pot	6.6%	6.3%	6.9%
Red underpants	1.3%	1.3%	1.3%
Other	7.7%	4.6%	10.7%
None of them	35.7%	41.8%	29.6%