Computerised comic contents consumed capriciously

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A recent survey from goo Research, reported on by japan.internet.com, looked at electronic books.

Demographics

Between the 26th of October and the 1st of November 2010 1,097 members of the goo Research monitor group completed a private internet-based questionnaire. 52.6% of the sample were male, 16.6% in their teens, 18.2% in their twenties, 21.2% in their thirties, 16.4% in their forties, 15.6% in their fifties, and 11.9% aged sixty or older.

Manga comics are probably ideally suited to being digitised – with them only taking an hour or two to read, the amount of effort required to buy and store electronic versions is far less than that for paper versions, I would imagine.

Research results

Q1: Have you ever read an electronic book? (Sample size=1,097)

Yes (to SQs) 29.5%
No 70.5%


Q1SQ1: What kinds of devices have you used to read electronic books? (Sample size=297, multiple answer)

Computer 59.9%
Mobile phone 43.8%
Smartphone 18.2%
Tablet device (iPad, etc) 6.7%
ebook Reader (Kindle, etc) 2.4%
Other 2.7%

Q1SQ2: What kinds of electronic books do you often read? (Sample size=297, multiple answer)

Manga comics 50.5%
Novels 45.5%
Magazines 24.9%
Practical books (how-tos, etc) 13.1%
Business books 10.4%
Examination-related texts 1.7%
Other 2.4%
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