Hot toddies not very popular in Japan

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Have you ever drunk warm alcohol? graph of japanese statisticsLooking at this recent survey from iShare into alcohol people want to drink warm, although the traditional Scottish hot toddy seems very much unknown, the Japanese equivalent is a sake egg-nog called Tamoago-zake, but I don’t fancy the sound of it.

Demographics

Between the 8th and 14th of October 2010 459 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 55.8% of the sample were male, 29.4% in their twenties, 32.5% in their thirties, and 38.1% in their forties.

Some of people’s favourite recipes included shochu plus umeboshi (sour plum) plus hot water, warmed white wine mixed with a little honey, red wine stewed with herbs, spices and dried fruit, plum wine diluted with hot water, kumquat wine with ginger and cut with hot water, rum and butter and sugar and boilng water, and finally rum and sugar cubes added to boiling milk.

Research results

Q1: Regardless of whether or not you like it, can you drink alcohol? (Sample size=459)

  All Male
N=256
Female
N=203
Yes (to SQ1) 67.1% 67.6% 66.5%
No 32.9% 32.4% 33.5%


Q1SQ1: Have you ever drunk warm alcohol? (Sample size=308)

  All Male
N=173
Female
N=135
Yes (to SQ2, SQ3) 80.2% 85.0% 74.1%
No (to SQ3) 19.8% 15.0% 25.9%


Q1SQ2: What kinds of warm alcohol have you drunk? (Sample size=247, multiple answer)

  All Male
N=147
Female
N=100
Sake 91.9% 98.6% 82.0%
Shochu (Japanese spirits) 56.3% 63.9% 45.0%
Wine 30.8% 16.3% 52.0%
Whisky 15.8% 19.7% 10.0%
Fruit wine (plum, etc) 15.8% 8.2% 27.0%
Brandy 11.7% 12.2% 11.0%
Cocktail 7.3% 6.8% 8.0%
Other spirits 4.5% 4.8% 4.0%
Chu-hai 2.8% 4.1% 1.0%
Beer 2.0% 2.0% 2.0%
Other 4.5% 4.1% 5.0%


Q1SQ3: What kind of warm alcohol would you most want to drink on a winter’s evening? (Sample size=308)

  All Male
N=173
Female
N=135
Sake 35.4% 45.7% 22.2%
Wine 12.3% 4.6% 22.2%
Shochu (Japanese spirits) 11.7% 16.8% 5.2%
Fruit wine (plum, etc) 11.4% 4.0% 20.7%
Brandy 2.9% 3.5% 2.2%
Cocktail 2.3% 2.3% 2.2%
Whisky 1.9% 2.9% 0.7%
Other spirits 0.6% 0.6% 0.7%
Beer 0.3% 0.0% 0.7%
Chu-hai 0.0% 0.0% 0.0%
Other 1.6% 0.0% 3.7%
Don’t want to drink warm alcohol 19.5% 19.7% 19.3%
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