世論 What Japan Thinks

This recent survey from iShare looking at tablet computers produced some surprisingly high figures for user numbers.

Demographics

Between the 14th and 19th of October 2010 746 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 56.2% of the sample were male, 24.8% in their twenties, 34.0% in their thirties, and 41.2% in their forties.

I do find it a bit difficult to believe that according to Q2 almost one in five already have a tablet computer. I don’t know if people are wrongly classifying any touch-operated mobile as a tablet, or if the demographic is completely skewed.

I’ve got no intention of buying a tablet. The main use for my netbook is hacking up blog entries like this one, so I feel that the software keyboard will get in the way of my typing.

Research results

Q1: Do you have any touch panel devices, other than a tablet computer? (Sample size=746)

	All	Male N=419	Female N=327
Yes	31.2%	37.0%	23.9%
No	68.8%	63.0%	76.1%

Q2A: Do you have a tablet computer? (Sample size=746)

	All	Male N=419	Female N=327
Yes	18.9%	22.7%	14.1%
No	81.1%	77.3%	85.9%

Q2B: Do you have a tablet computer? (Sample size=746)

	All	Touch panel owners N=233	Not touch panel owners N=513
Yes	18.9%	55.4%	2.3%
No	81.1%	44.6%	97.7%

Q3A: Would you like to buy a tablet computer in the future? (Sample size=746)

	All	Male N=419	Female N=327
Definitely	9.9%	11.5%	8.0%
Might investigate buying one	39.3%	36.8%	42.5%
Won’t buy	50.8%	51.8%	49.5%

Q3B: Would you like to buy a tablet computer in the future? (Sample size=746)

	All	Already have tablet N=141	Don’t have tablet N=605
Definitely	9.9%	22.0%	7.1%
Might investigate buying one	39.3%	39.0%	39.3%
Won’t buy	50.8%	39.0%	53.6%

Q4: Do you think tablet computers will become the norm in Japan? (Sample size=746)

	All	Male N=419	Female N=327
Definitely	14.1%	14.6%	13.5%
Probably	60.5%	55.6%	66.7%
Probably not	21.4%	24.1%	18.0%
Not at all	4.0%	5.7%	1.8%