Mobile video watched by almost half of mobile users
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A recent survey from goo Research, reported on by japan.internet.com, looked at mobile video, their 65th survey in their regular mobile research series.
Demographics
Between the 18th and 21st of October 2010, 1,036 members of the goo Research online monitor group completed a mobile internet-based questionnaire, thus everyone was a mobile user. 57.6% of the sample were female, 3.6% in their teens, 25.8% in their twenties, 35.2% in their thirties, 25.6% in their forties, and 9.8% aged fifty or older.
My mobile phone is capable of movie playback, but I don’t believe I’ve ever watched any video, not even playback of video shot with the mobile’s camera.
Research results
Q1: How often do you watch video on your mobile phone? (Sample size=1,036)
Very often watch (to SQs) 6.1% Often watch (to SQs) 8.3% Sometimes watch (to SQs) 34.1% Just watched once or twice (to SQs) 29.9% Never watched 18.9% Cannot playback video on my phone 2.7% Q1SQ1: What kinds of video do you watch? (Sample size=812, multiple answer)
Votes Percentage Movies I’ve taken myself 433 53.3% Streaming from mobile sites 395 48.6% Download from mobile sites 345 42.5% Get in email from friends 219 27.0% Transfered from computer 83 10.2% Other 51 6.3% Q1SQ2: How long a video do you mainly watch? (Sample size=812)
Just a few seconds 3.7% 10 to 30 seconds 24.9% 30 seconds to 1 minute 23.5% 1 to 5 minutes 33.9% 5 to 10 minutes 8.7% 10 to 30 minutes 2.6% More than 30 minutes 1.6% Don’t remember 1.1%
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