世論 What Japan Thinks

japan.internet.com recently reported on goo Research’s 21st regular survey into mobile phone users’ use of computers.

Demographics

Between the 12th and 14th of October 2010 1,042 members of the goo Research online monitor group who had also subscribed as mobile phone users completed a private mobile phone-based questionnaire. 55.0% of the sample were female, 2.9% in their teens, 25.8% in their twenties, 36.9% in their thirties, 26.2% in their forties, and 8.3% aged fifty or older.

There’s actually not much exciting about these results, I think, but here you go anyway.

Note that the goo Research monitor group initially signs up everyone as a computer-based user, then they can elect to further complete mobile phone surveys too, thus there would be a tendency for the sample to consist of computer-centric people, so the results as difficult to extrapolate

Research results

Q1: Do you subscribe to email newsletters? (Sample size=1,042)

Yes ( to SQs)	84.7%
No	15.3%

Q1SQ1: On which devices do you read email newsletters? (Sample size=883)

Only on mobile phone	4.1%
More on mobile phone	11.8%
Both about the same	15.3%
More on computer	61.2%
Only on computer	7.7%

Q1SQ2: Compared to last year, how has the number of email newsletters to which you are subscribed changed? (Sample size=883)

Really increased	6.9%
Increased	34.1%
Not changed	47.5%
Decreased	10.9%
Really decreased	0.7%