世論 What Japan Thinks

This survey from iShare into enjoying a foreign holiday with a camera is rather appropriate as I’m currently on a foreign holiday business trip in Hawaii, as you can perhaps see from the photo below.

Demographics

Over the 14th and 15th of September 2010 2,468 members of the CLUB BBQ free email forwarding service who had had a foreign holiday completed a private internet-based questionnaire. 75.4% of the sample were male, 44.4% in their thirties, 44.5% in their forties, and 11.1% in their fifties.

I’m usually pretty hopeless at taking photos, both quantity and quality-wise, but hopefully this time at Hawaii I have redeemed myself!

Research results

Q1: How many times have you been on a foreign holiday? (Sample size=2,468)

	All	Male N=1,861	Female N=607
Once (to SQ1)	13.1%	13.4%	11.9%
Two to four times (to SQ2)	21.6%	20.8%	24.6%
Five to seven times (to SQ2)	9.2%	8.4%	12.3%
Eight to ten times (to SQ2)	3.3%	2.8%	5.1%
More than ten times (to SQ2)	10.8%	10.4%	12.3%

Q1SQ1: Which country have you been to? (Sample size=556)

	All	Male N=447	Female N=109
Hawaii	21.0%	21.3%	20.2%
Continental USA	20.3%	20.6%	19.3%
Australia	8.3%	9.4%	3.7%
China	8.1%	9.2%	3.7%
South Korea	7.2%	7.2%	7.3%
France	4.3%	3.4%	8.3%
Italy	3.4%	3.1%	4.6%
Thailand	2.3%	2.0%	3.7%
Canada	1.4%	1.6%	0.9%
Spain	0.5%	0.2%	1.8%
Other	0.0%	0.0%	0.0%

Q1SQ2: Which country have you most enjoyed visiting? (Sample size=1,912)

	All	Male N=1,414	Female N=498
Continental USA	19.4%	20.3%	16.7%
Hawaii	15.1%	15.2%	14.7%
Australia	7.4%	8.3%	4.6%
Thailand	6.1%	6.4%	5.2%
Italy	5.9%	5.0%	8.2%
France	4.8%	4.6%	5.4%
China	3.9%	4.5%	2.2%
South Korea	3.8%	4.3%	2.2%
Canada	3.4%	2.9%	4.8%
Spain	2.2%	2.2%	2.4%
Other	0.0%	0.0%	0.0%

Note that the above two tables do not add up to 100%, therefore I suspect that the 0.0% others must surely be wrong and should instead make up the remainder of the samples.

Q2: What do you most enjoy about foreign holidays? (Sample size=2,468)

	All	Male N=1,861	Female N=607
Seeing the sights	49.9%	51.3%	45.6%
Trying out different foods	15.8%	16.1%	14.8%
Relaxing on the beach, by the pool	9.0%	9.7%	6.6%
Shopping	5.7%	4.4%	9.9%
Participating in local events	2.6%	2.4%	3.1%
Doing sports, activities	2.4%	2.8%	1.0%
Visiting theme parks, funfairs	2.4%	2.2%	2.8%
Going for massage, beauty treatment	0.9%	0.9%	0.8%
Gambling at a casino	0.9%	1.0%	0.3%
Watching sport	0.7%	0.9%	0.2%
Other	10.0%	8.4%	14.8%

Q3: How many cameras do you take with you on foreign holidays? (Sample size=2,468)

	All	Male N=1,861	Female N=607
One (to SQ2 onwards)	69.7%	68.8%	72.5%
Two (to SQ1 onwards)	12.9%	13.1%	12.4%
Three or more (to SQ1 onwards)	1.0%	0.9%	1.3%
None	16.4%	17.2%	13.8%

Q3SQ1: How many cameras on average do you take with you on foreign holidays? (Sample size=343)

	All	Male N=260	Female N=83
Want to use a different camera depending on the situation	46.9%	50.4%	36.1%
Need a replacement when one breaks	21.0%	22.7%	15.7%
Want to use a different camera depending on the subject	14.6%	13.8%	16.9%
Want to use a different camera depending on the time	2.6%	1.2%	7.2%
Want to use a different camera depending on the weather, light	1.2%	1.5%	0.0%
Other	13.7%	10.4%	24.1%

Q3SQ2: What is the type of the main camera that you use on foreign holidays? (Sample size=2,064)

	All	Male N=1,541	Female N=523
Point-and-shoot compact camera	76.9%	76.4%	78.4%
SLR	15.2%	16.9%	10.3%
Disposable camera	2.2%	1.9%	3.3%
Mirrorless SLR	1.8%	1.7%	2.1%
Other	3.8%	3.1%	5.9%

Q3SQ3: Do you like taking photographs? (Sample size=2,064)

	All	Male N=1,541	Female N=523
Love it (to SQ4)	27.1%	26.7%	28.3%
Like it (to SQ4)	57.8%	58.4%	55.8%
Dislike it (to SQ5)	15.1%	14.9%	15.9%

Q3SQ4: What do you enjoy about taking photographs on foreign holidays? (Sample size=1,752, multiple answer)

	All	Male N=1,312	Female N=440
To record memories	82.2%	81.7%	83.9%
Can photograph sights I don’t see every day	68.4%	67.9%	69.8%
Can have fun showing them to people afterwards	27.0%	26.4%	28.9%
Enjoy photography itself	26.5%	24.8%	31.6%
Can photograph people I don’t meet every day	9.9%	9.8%	10.2%
Other	1.1%	0.6%	2.5%

Q3SQ5: What sort of times is it difficult to take a photograph on a foreign holiday? (Sample size=2,064, multiple answer)

	All	Male N=1,541	Female N=523
When there’s only one chance to take the picture	55.3%	55.2%	55.6%
When it’s dark	55.1%	53.8%	58.9%
When the subject is moving	43.3%	41.1%	49.9%
When taking a photograph from inside a vehicle	35.6%	33.7%	41.3%
When there’s strong sunlight	32.4%	32.1%	33.3%
When taking people’s natural expressions	15.5%	15.5%	15.5%
When photographing something far away	15.0%	14.3%	17.0%
When the subject is close	7.6%	6.2%	11.7%
When photographing food and drink	5.1%	4.5%	7.1%
Other	5.2%	4.6%	7.1%

Q4: Do you want to go on a foreign holiday again? (Sample size=2,468)

	All	Male N=1,861	Female N=607
Really want to (to SQ1)	58.2%	56.5%	63.4%
Probably want to (to SQ1)	33.2%	34.2%	30.3%
Don’t want to	8.5%	9.3%	6.3%

Q4SQ1: Do you want to take a camera with you next time you go on a foreign holiday? (Sample size=2,257)

	All	Male N=1,688	Female N=569
Yes (to SQ2)	88.7%	88.5%	89.5%
No	11.3%	11.5%	10.5%

Q4SQ2: What do you want to photograph next time you go on a foreign holiday? (Sample size=2,003, multiple answer)

	All	Male N=1,494	Female N=509
Natural environment, scenery	90.2%	89.6%	92.1%
Buildings, street views	84.1%	83.1%	87.2%
Meals I eat	57.6%	52.8%	71.5%
People I go on holiday with	54.9%	55.8%	52.5%
Events I participate in	44.1%	41.6%	51.3%
People I encounter	34.9%	34.1%	37.3%
Myself	30.0%	41.5%	35.3%
Outdoor activities I do	29.0%	28.1%	31.6%
Other	2.2%	1.7%	3.9%

Q4SQ3: How many cameras would you like to take with you next time you go on a foreign holiday? (Sample size=2,003)

	All	Male N=1,494	Female N=509
One	79.0%	78.7%	80.0%
Two	19.1%	19.5%	18.1%
Three or more	1.8%	1.8%	2.0%

Q4SQ4: What types of camera would you like to take with you next time you go on a foreign holiday? (Sample size=2,003, multiple answer)

	All	Male N=1,494	Female N=509
Point-and-shoot compact camera	79.1%	78.6%	80.6%
SLR	25.2%	26.5%	21.2%
Mirrorless SLR	9.5%	10.9%	5.5%
Disposable camera	2.3%	1.5%	4.7%
Other	5.3%	4.5%	7.9%