mixi users prefered its exclusivity
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With mobile phone-based SNSes (well, they are more like Social Gaming Services) currently flooding television screens with advertisements, it’s easy to forget about the granddaddy of them all, mixi. goo Research haven’t as this was the subject of a survey they conducted that was reported on by japan.internet.com.
Demographics
Between the 1st and 4th of October 2010 1,083 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.3% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.3% in their forties, 15.6% in their fifties, and 12.0% aged sixty or older.
I kept meaning to sign up for mixi, and even got an invite from someone, but even now with it going invite-free this March I’ve never felt the urge to sign up, as it would just be something else to ignore along with What Japan Thinks on Facebook.
Research results
Q1: Do you currently use the SNS site mixi? (Sample sie=1,083)
Yes (to SQs) 40.0% No (to SQs) 53.6% Don’t know what mixi is 6.4% Q1SQ1: Compared to other SNSs such as Twitter, GREE, etc, do you feel mixi has its attractions? (Sample sie=433)
Very much so 15.2% Perhaps so 42.5% Can’t say 21.5% Perhaps not 10.4% Not at all 2.1% Don’t know the site 8.3% Q1SQ2: How do you feel about mixi getting rid of its invitation-only sign-ups? (Sample sie=433)
Completely satisfied 4.6% Somewhat satisfied 16.4% Can’t say 28.2% Somewhat dissatisfied 20.6% Completely dissatisfied 13.4% Didn’t know it was invite-only 1.4% Didn’t know they’d got rid of invite-only 15.5%
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mixi has lost its attractivness.
When it came out,it was sort of epoch making,since there had not been that kind of SNSs in Japan.
But,nowadays,many types of SNSs have been born,and we can choose the best for ourselve.Some choose it specified to the music,other would do it for the sports.