世論 What Japan Thinks

Here’s the follow-up to single guys with salaries of over 10 million yen, single guys with over 10 million yen in the bank, another rather long-winded title that looks much better and shorter in Japanese.

Demographics

Between the 10th and 13th of September 2010 1,150 single female members of the CLUB BBQ free email forwarding service in full-time employement completed a private internet-based questionnaire. 21.7% of the sample were in their twenties, 39.1% in their thirties, and 39.1% in their forties. This looks like the same sample that answered the previous questionnaire, so a direct comparison can be made.

As with the previous survey, I don’t score many hits for looking like I have 10 million yen in the bank!

To me, someone with 10 million in the bank is either someone who has earned it by scrimping or saving, or someone who has inherited it. Looking at the answers, though, I don’t really understand what image the women who answered have – I cannot really picture someone who matches the top choices.

Research results

Q1: What image do you have of the looks of a single guy who has 10 million yen in the bank? (Sample size=1,150)

Plump	27.6%
Individualistic	21.9%
Fresh	18.3%
Shibui style (note that Shibuya style is something very different!)	17.9%
Dark complexion	12.0%
Cute	2.3%

Q2: What image do you have of the clothes a single guy who has 10 million yen in the bank wears in private situations? (Sample size=1,150)

Elegant style	31.4%
Casual style	28.8%
Mode style	15.4%
Akihabara style	14.3%
Outdoor style	3.8%
Street fashion	0.9%
Other	5.4%

Q3: What image do you have of whether a single guy who has 10 million yen in the bank wears glasses or not? (Sample size=1,150)

Wears glasses	53,5%
Doesn’t wear glasses	46.5%

Q4: What image do you have of the hobbies a single guy who has 10 million yen in the bank has? (Sample size=1,150, multiple answer)

Watching movies at cinema or at home	39.5%
Reading	39.0%
Driving	22.6%
Travel	22.2%
Net surfing	21.2%
Listening to live music	21.1%
Cooking	18.6%
Watching sports	17.7%
Playing sports	17.6%
Outdoor (camping, barbeque, etc)	16.3%
Eating out	16.3%
Art appreciation	14.9%
Computer games	14.2%
Photography	14.1%
Video creation, editing	10.3%
Pet	7.1%
Painting, sculpture, pottery	4.8%
Shopping	4.7%
Gambling (pachinko, horses, lottery, etc)	3.5%
Karaoke	2.3%
Visiting theme parks	1.5%
Other	1.4%
Has no hobbies	16.7%

Q5: What image do you have of the car a single guy who has 10 million yen in the bank drives? (Sample size=1,150)

Domestic sedan	21.0%
Domestic eco car	14.2%
Foreign sedan	9.9%
Foreign sports car	9.7%
Domestic sports car	7.7%
Domestic SUV	4.6%
Kei car	4.5%
Domestic one-box car	3.5%
Compact car	3.5%
Domestic touring wagon, station wagon	2.4%
Foreign eco car	1.7%
Foreign SUV	1.6%
Foreign one-box car	0.7%
Foreign touring wagon, station wagon	0.7%
Other	0.1%
Doesn’t have a car	14.3%

Q6: What image do you have of the sport that a single guy who has 10 million yen in the bank most plays? (Sample size=1,150)

Golf	23.2%
Jogging, walking	13.0%
Diving	4.5%
Fishing	4.4%
Tennis	4.3%
Amateur baseball	4.2%
Horse riding	3.3%
Futsal	2.4%
Snowboard	2.0%
Jetski	1.5%
Surfing	1.2%
Ten-pin bowling	1.1%
Table tennis	0.3%
Other	0.6%
Doesn’t play any sports	33.9%

Q7: What image do you have of where a single guy who has 10 million yen in the bank shops for suits? (Sample size=1,150)

High-class brand store	29.8%
Department store	21.7%
Select shop	17.7%
Shopping mall	8.9%
Outlet store	5.9%
Casual brand store	4.5%
Fashion building	3.5%
Discount store	2.2%
Other	5.7%

Q8: What image do you have of where a single guy who has 10 million yen in the bank shops for private wear? (Sample size=1,150)

Select shop	35.5%
Casual brand store	20.8%
Fashion building	8.6%
Shopping mall	8.0%
High-class brand store	7.7%
Department store	6.9%
Outlet store	6.1%
Discount store	3.0%
Other	3.5%

Q9: What image do you have of where a single guy who has 10 million yen in the bank shops for underwear? (Sample size=1,150)

Casual brand store	24.4%
Shopping mall	22.1%
Department store	17.6%
Select shop	14.2%
High-class brand store	6.4%
Fashion building	4.9%
Discount store	3.7%
Outlet store	2.9%
Other	3.9%

Q10: What image do you have of where a single guy who has 10 million yen in the bank shops for socks? (Sample size=1,150)

Casual brand store	24.4%
Shopping mall	20.5%
Department store	16.9%
Select shop	15.1%
High-class brand store	7.1%
Fashion building	5.7%
Discount store	4.1%
Outlet store	2.9%
Other	3.3%

Q11: What image do you have of where a single guy who has 10 million yen in the bank shops for accessories? (Sample size=1,150)

High-class brand store	22.3%
Select shop	19.3%
Department store	12.9%
Shopping mall	9.8%
Discount store	8.5%
Casual brand store	8.5%
Fashion building	7.0%
Outlet store	6.8%
Other	4.9%

Q12: What image do you have of the mobile phone that a single guy who has 10 million yen in the bank carries? (Sample size=1,150)

Basic phone only	30.1%
Both basic phone and smartphone	26.3%
Smartphone only	22.8%
Both feature phone and smartphone	13.4%
Both basic phone and feature phone	3.8%
Feature phone only	3.6%

Q13: What image do you have of how much a single guy who has 10 million yen in the bank would pay for a meal for you on a first date dinner? (Sample size=1,150)

Go Dutch	18.1%
Up to 2,999 yen	8.8%
3,000 to 4,999 yen	21.8%
5,000 to 7,999 yen	14.0%
8,000 to 9,999 yen	17.0%
10,000 to 14,999 yen	9.3%
15,000 to 19,999 yen	4.3%
20,000 to 29,999 yen	2.5%
30,000 yen or more	4.8%

Q14: What image do you have of how much a single guy who has 10 million yen in the bank would spend on a birthday present for you if you were going out with him? (Sample size=1,150)

Up to 4,999 yen	12.7%
5,000 to 9,999 yen	19.0%
10,000 to 19,999 yen	18.1%
20,000 to 29,999 yen	9.7%
30,000 to 49,999 yen	15.0%
50,000 to 69,999 yen	4.4%
70,000 to 99,999 yen	2.3%
100,000 yen or more	3.3%

Q15: Would you want to marry a guy who has 10 million yen in the bank? (Sample size=1,150)

Really want to	9.5%
Perhaps want to	65.2%
Don’t want to	25.3%

Q16: What aspect of a single guy who has 10 million yen in the bank most expresses that he has 10 million yen in the bank? (Sample size=1,150)

Hobbies	19.9%
Fashion	14.7%
Watch	13.7%
Character	12.2%
Car	6.3%
Contents of his bag	4.3%
Chat-up lines	4.1%
Type of face	3.4%
Where he buys fashion-related items	3.4%
How much he splashes out on a first date dinner	3.1%
How much he spends on his girlfriend’s birthday present	2.9%
Body shape	1.5%
Sports he plays	1.4%
Hairstyle	1.4%
Bag	1.2%
Glasses	0.9%
Mobile phone	0.9%
Pet	0.6%
Skin colour	0.2%
Beard	0.1%
Other	4.1%