世論 What Japan Thinks

japan.internet.com recently published the highlights of goo Research’s 64th regular mobile research surve, this time focusing on mobile shopping.

Demographics

Between the 13th and 16th of September 2010 1,017 members of the goo Research mobile monitor group completed a private internet-based querstionnaire. 56.0% of the sample were female, 3.5% in their teens, 25.6% in their twenties, 39.4% in their thirties, 24.6% in their forties, and 6.9% aged fifty or older.

I’ve never bought anything through my mobile, and don’t think I ever will, at least not until I get a smartphone.

In Q2SQ2, I’m not really sure about the 3.9% who do mobile shopping while physical shopping! Perhaps it means people who for instance find a book they want in a bookshop, but pop onto Amazon to order it at a lower price?

Research results

Q1: Have you ever bought anything through shopping sites on your mobile phone? (Sample size=1,017)

Often bought (to SQs)	10.6%
Sometimes bought (to SQs)	25.7%
Just bought once or twice (to SQs)	32.5%
Never bought	31.2%

Q1SQ1: How did you find the sites you bought from? (Sample size=700, multiple answer)

Mobile version of a PC site I use	78.1%
Through search, from banner advert on mobile	22.1%
Advertisement (magazine, television, poster, etc)	13.0%
Through search, from banner advert on PC	11.6%
Word of mouth, friend introduced me to it	7.7%
Blog, SNS from mobile	3.1%
Blog, SNS from PC	1.9%
Other	2.4%

Q1SQ2: When do you do mobile shopping? (Sample size=700, multiple answer)

When something I want appears	60.4%
When I have time at home	53.6%
When there’s points awards	34.9%
At breaks at work, school	23.1%
Commuting to work, school	18.3%
When waiting to meet people, other waits	11.3%
When shopping in bricks and mortar stores	3.9%
Other	3.0%