世論 What Japan Thinks

Here’s a survey from goo Reseach with an interesting focus, terminals in western Japan, in particular those in Osaka, Hiroshima and Fukuoka.

Demographics

Between the 6th and 13th of August 2010 1,625 members of the goo Research monitor panel who lived either within 20 kilometres of the centre of Osaka, in Hiroshima City, or Fukuoka City completed a private internet-based questionnaire. 1,087 were from Osaka, 273 from Hiroshima, and 265 from Fukuoka, and in total 53.4% were female, 0.7% in their teens, 12.9% in their twenties, 34.2% in their thirties, 31.0% in their forties, and 21.2% aged fifty or older.

Depsite going to the Osaka area to shop once a month or so, the number of Asian tourists does not really register on me, perhaps because it’s more the Westerners that catch my eye!

Research results

Q1: Do you feel the number of tourists from Asia has increased in the following city areas?

	Really increased	Increased	Not really changed	Decreased	Don’t know
Umeda N=994	14.3%	37.6%	26.0%	1.6%	20.5%
Namba N=891	22.7%	29.4%	21.7%	1.3%	24.9%
Hiroshima main station area N=251	2.8%	26.3%	40.6%	1.6%	28.7%
Haccho-bori, Kamiyacho (Hiroshima central business district) N=249	3.6%	26.1%	43.4%	1.2%	2.7%
Hakata (Fukuoka main station area) N=244	19.3%	35.2%	29.5%	1.2%	14.8%
Tenjin (Fukuoka main business district) N=259	26.2%	32.0%	25.1%	0.8%	13.9%

Q2: How do you feel about the number of tourists from Asia increasing in the following city areas?

	Really good thing	Good thing	Can’t say	Don’t really want	Don’t want at all
Umeda N=994	11.7%	40.5%	28.5%	9.7%	9.7%
Namba N=891	11.6%	41.2%	29.1%	9.1%	9.1%
Hiroshima N=251	9.2%	40.6%	31.9%	9.6%	8.8%
Haccho-bori, Kamiyacho N=249	8.0%	42.6%	29.7%	11.2%	8.4%
Hakata N=244	17.2%	43.4%	26.6%	6.6%	6.1%
Tenjin N=259	18.5%	41.7%	27.0%	6.2%	6.6%

Q3: How will you use the following department store new openings, renewals?

	Will use lots	Will try out	Will see how it goes	Don’t plan to	Don’t know about it
JR Osaka Mitsukoshi Isetan new open (Spring 2011) N=1,087	6.7%	42.0%	16.4%	10.9%	24.1%
Daimaru Osaka expansion (Spring 2011) N=1,087	6.8%	35.6%	20.5%	13.8%	23.3%
Takashimaya Osaka expansion (Spring 2011) N=1,087	6.4%	30.0%	21.7%	16.7%	25.1%
Hakata Hankyu new open (Spring 2011) N=265	19.6%	44.5%	14.0%	4.2%	17.7%
Hankyu Umeda main store rebuild (2012) N=1,087)	15.6%	38.9%	16.6%	9.5%	19.4%
Kintetsu Abeno store rebuild (2014) N=1,087	6.6%	25.7%	17.6%	17.8%	30.3%

Q4: How often per year do you currently visit the following areas for shopping, and how often might you visit in five years time?

	Now	Five years hence
Osaka station area N=1,087	22.2 times	22.1 times
Hiroshima station area N=273	19.5 times	17.8 times
Haccho-bori, Kamiyacho N=273	29.7 times	28.1 times
Hakata station area N=265	19.8 times	24.8 times
Tenjin N=265	35.6 times	36.4 times

Q5: What facilities do you want to see at stations?

	Osaka city N=1,087	Hiroshima city N=273	Fukuoka city N=265
A single IC card that can be used for everything from travel to shopping	56.3%	60.4%	65.7%
Detailed pricing, discount services, seat reservations, etc for IC card usage	34.8%	35.5%	34.0%
No ticket barriers (ETC-like distant sensing) for seamless transition to and from public transport	40.0%	41.4%	36.6%
Car sharing, Park and Ride, rental car, rental bicycle for smooth approach to stations	21.8%	22.7%	25.3%
Station facilities using solar power generation, other eco-friendly development	41.6%	33.3%	33.6%
Stations at the centre of an eco-friendly transport network	38.8%	48.0%	40.4%
Increase in the number of facilities in the area around stations using natural energy sources	27.0%	18.3%	25.7%
Robot concierges showing people around the station area	14.8%	16.5%	14.0%
When passing through station gates, by using IC card information, supplying offers, tailored information to portable terminals like mobile phones	26.1%	28.2%	24.5%
Obtaining information at stations about events, shops, lifestyle info, tec	40.1%	40.7%	44.2%
Goods delivery, reception at stations, rental service initialtion and return facilities	40.2%	28.2%	39.6%
Stations becoming part of the community	25.1%	23.4%	27.2%
Local government services like community halls, libraries, other public facilities being provided near stations	45.4%	36.3%	46.8%
Medical and welfare services, facilities for support for the elderly, etc being provided near stations	30.6%	24.9%	33.2%
Child care, creches, cram schools, other facilities for support for child-rearing being provided near stations	35.3%	24.5%	33.2%
Other	1.8%	0.7%	1.9%