世論 What Japan Thinks

This survey from goo Research, reported on by japan.internet.com, looked at keitai (mobile phone) novels, a genre of writing designed to be read on a mobile phone, and often written on them too. Common features include short sentences, paragraphs and chapters, and a casual writing style featuring emoticons and graphical emoji icons. This is the 6th time this approximately bi-monthly survey has been conducted.

Demographics

Over the 31st of August and 1st of September 2010 1,112 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.4% of the sample were male, 16.6% in their teens, 18.3% in their twenties, 22.3% in their thirties, 16.1% in their forties, 15.2% in their fifties, and 11.4% aged sixty or older.

In June, the fifth time this survey was conducted, 5.5% had read keitai novels on smartphones, and in April, the fourth time this survey was conducted and the first time the smartphone answer was highlighted, 3.8% had read keitai novels on smartphones, thus smartphone readership is slowly creeping up. However, there was no data supplied regarding smartphone ownership, but I would suspect that there would be quite a strong correlation.

Research results

Q1: Have you ever read a keitai novel? (Sample size=1,112)

Yes (to SQ1)	28.2%
No	67.2%
Don’t know the term	4.6%

Q1SQ1: In what media have you read a keitai novel? (Sample size=314, multiple answer)

	Votes	Percentage
Web site (to SQ2)	241	76.8%
Printed book version	138	43.9%
Other	3	1.0%

Q1SQ2: On what kinds of devices have you read keitai novel web sites? (Sample size=241, multiple answer)

	Votes	Percentage
Ordinary mobile phone	199	82.6%
Computer	112	46.5%
iPhone, BlackBerry, other smartphone	19	7.9%
PHS	2	0.8%
PDA	1	0.4%