My adverts are invisible to many Japanese
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And they’re also invisible to many of you lot, judging by my data! I mention this as today’s survey is from goo Research, reported on by japan.internet.com, into internet advertisements, with this report focusing on the contextual kind.
Demographics
Between the 17th and 20th of August 2010 1,074 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 17.2% in their teens, 18.0% in their twenties, 21.4% in their thirties, 16.5% in their forties, and 26.9% aged fifty or older.
I personally think that most the people who say they haven’t see any contextual adverts in blogs on rews stories are mistaken – many popular news sites run adverts not just in the sidebars, but also have blocks right in the middle of stories, and I feel confident in saying that far less than 30% of the sample are running ad blockers.
Research results
Q1: Have you ever clicked the contextual advertisements to the top, right, etc of search results? (Sample size=1,074)
Yes 70.9% No 17.4% Don’t know 8.8% Didn’t know there were advertisements in search results 2.9% Q2: Have you ever seen contextual adverts (Google AdSense, etc) in blogs, news articles, etc? (Sample size=1,074)
Yes (to SQ) 46.0% No 31.0% Don’t know 23.0% Q2SQ: Have you ever bought goods or services through a contextual advert? (Sample size=494)
Yes 13.2% No 81.2% Don’t know 5.7% Putting the two together and grouping both the Don’t knows we get:
Q2+Q2SQ: Have you ever bought goods or services through a contextual advert? (Sample size=1,074)
Yes 6.1% No 37.3% Never seen contextual adverts 31.0% Don’t know 25.6%
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To put that into perspective, there’s a large percentage of people that don’t know the difference between the Internet and a Browser either.