世論 What Japan Thinks

iShare took a look at young people’s opinions regarding their mother’s cooking, in particular the flavour that reminds them of home. I cannot think of a British expression, but it’s the stereotypical Italian “Just like Mama used to make” that the survey is about.

Demographics

Between the 22nd and 27th of July 2010 454 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 53.7% of the sample were male, 27.8% in their twenties, 36.6% in their thirties, and 35.7% in their forties.

I don’t think I have any particular taste of home – perhaps salmon is the closest, but that is more to do with the freshness of the salmon rather than the cooking per se. Just before you complain, Mum, it’s that I’m happy to get anything cooked for me rather than nothing being memorable. If we expand to cover baking, I’ve tried to reproduce her scones and pancakes but with very, very little success!

Research results

Q1: Do you have a taste of home that even today you still like? (Sample size=454)

	All	Male N=244	Female N=210
Yes (to SQs)	63.0%	57.8%	69.0%
No	37.0%	42.2%	31.0%

Q1SQ1: When was the last time you ate your most favourite taste of home? (Sample size=286)

	All	Male N=141	Female N=145
Less than six months ago	50.3%	49.6%	51.0%
Between six months to a year ago	17.1%	17.7%	16.6%
Between one and two years ago	8.0%	8.5%	7.6%
Between two and five years ago	6.6%	8.5%	4.8%
More than five years ago	17.8%	15.6%	20.0%

I’m not sure if the question above covers both one’s mother’s cooking and one trying to make it oneself, or just mother cooking it, although I suspect it may be the second.

Q1SQ2: Can you reproduce your most favourite taste of home yourself? (Sample size=286)

	All	Male N=141	Female N=145
Yes, perfectly	6.3%	8.5%	4.1%
Yes, sort of (to SQ3)	48.3%	32.6%	63.4%
No (to SQ3)	45.5%	58.9%	32.4%

Q1SQ3: Do you want to be able to perfectly reproduce your most favourite taste of home yourself? (Sample size=268)

	All	Male N=129	Female N=139
Really want to	9.7%	4.7%	14.4%
Would be nice if I could	18.7%	10.1%	26.6%
Not bothered if it’s not perfect	71.6%	85.3%	59.0%