世論 What Japan Thinks

In the fifteenth regular monthly survey by goo Research into terrestrial digital television broadcasts, japan.internet.com reported that very nearly three in four are now terrestrial digital ready, whether it be with television or video equipment.

Demographics

Between the 26th and 28th of July 2010 1,085 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.7% in their teens, 18.1% in their twenties, 21.4% in their thirties, 16.3% in their forties, 15.8% in their fifties, and 11.8% agerd sixty or over.

The switchover to digital is now less than a year away, with the 24th of July 2011 being the analogue switch-off day. Although the news last weekend reported that television and other device sales over the summer softened, affecting the GDP adversely, with the eco point system due to end in December, I predict that the autumn and early winter will see the sales of televisions pick up again as both deadlines approach.

I need to buy two televisions; one for home, and one with a built-in hard disk recorder for the parents-in-law as they have been muttering that a tuner box will not be enough.

Research results

Q1: At home, which of the following kinds of broadcasts can you watch? (Sample size=1,085, multiple answer)

	Votes	Percentage
Terrestrial analogue	903	83.2%
Terrestrial digital	813	74.9%
BS digital satellite	456	42.0%
One Seg	377	34.7%
BS analogue satellite	279	25.7%
Cable television	241	22.2%
CS digital satellite	158	14.6%
CS analogue satellite	77	7.1%
IPTV	35	3.2%
Don’t have a television	7	0.6%
Other	2	0.2%

Q2: Will you buy a terrestrial digital-capable television, video before the analogue switch-off day? (Sample size=1,085)

Already have done so (to SQ1)	64.0%
Plan to buy	20.1%
Have changed to cable television, satellite, IPTV, etc instead	3.1%
Plan to change to cable television, satellite, IPTV, etc	1.5%
Will stop watching television	2.0%
Not decided	9.3%

Note that the discrepancy between in Q1 74.9% having digital television reception and 64.0% having already bought a digital television can be explained by some people needing to buy second and third sets, and other with a digital ready recorder but an analogue television.

Q2SQ1: How satisfied are you with terrestrial digital television? (Sample size=694, multiple answer)

Totally satisfied	25.7%
Somewhat satisfied	61.3%
Can’t say	6.9%
Somewhat dissatisfied (to SQ2)	4.5%
Totally dissatisfied (to SQ2)	1.6%

Q2SQ2: Which aspects of terrestrial digital television are you dissatisfied with? (Sample size=34, multiple answer)

	Votes	Percentage
Needed to change devices	11	32.4%
Price of devices	10	29.4%
Difficult to use features	7	20.6%
Copy controls are strict	7	20.6%
Image quality not as expected	5	14.7%
No models I really liked	2	5.9%
Other	15	44.1%