世論 What Japan Thinks

A recent survey from goo Research into mobile phones and video, their 62nd monthly survey, reported on by japan.internet.com produced some interesting results, although I’m not sure of how to interpret them as there is an inbuilt bias in this particular type of goo survey.

Demographics

Between the 15th and 22nd of July 2010 1,012 members of the goo Research mobile monitor group completed a private mobile phone internet-based questionnaire. 55.0% of the sample were female, 3.4% in their teens, 27.4% in their twenties, 35.8% in their thirties, 25.1% in their forties, and 8.4% aged fifty or older.

Mobile phone-based surveys tend to attract heavy users of mobile phones, and heavy users tend to be frequent phone upgraders, so tend to be a bit more ahead of the curve hardware-wise, as perhaps Q2 reveals.

I also strongly suspect that there is a relationship between having an iPhone and watching more video more frequently, be it pre-recorded or streamed from YouTube, but unfortunately there is no data on this.

Research results

Q1: How often do you watch videos on your mobile phone? (Sample size=1,012)

Very often (to SQ)	4.4%
Often (to SQ)	8.6%
Sometimes (to SQ)	37.6%
Just once or twice (to SQ)	27.8%
Never	20.0%
Mobile phone doesn’t support video playback	1.6%

Q1SQ: For about how long at a time do you watch videos on your mobile phone? (Sample size=793)

Few seconds	4.0%
10 to 30 seconds	23.8%
30 seconds to 1 minute	24.8%
1 to 5 minutes	32.4%
5 to 10 minutes	9.1%
10 to 30 minutes	2.5%
More than 30 minutes	1.4%
Don’t remember	2.0%

Q2: Can your mobile phone receive television broadcasts? (Sample size=1,012)

Yes	78.7%
No	20.1%
Don’t know	1.3%