世論 What Japan Thinks

Having done male summer fashion FAILs, here we go with the follow-up from goo Ranking on what Japanese men think are women’s summer fashion FAILs.

Demographics

Between the 21st and 23rd of June 2010 1,137 members of the goo Research online monitor group completed a private internet-based questionnaire. 65.1% of the sample were female, 8.0% in their teens, 20.4% in their twenties, 31.2% in their thirties, 23.9% in their forties, 9.2% in their fifties, and 7.2 aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. In addition, this question was for males only.

My fashion fail for women is wellies (sadly, no pics, only the above from gohsuket on flickr) – they seem relatively popular in both exceptionally loud patterns and boring old Barbour green, but in the hot weather they must be murder on the feet and a wonderful breeding ground for athlete’s foot, and of course with a short skirt they just look so unbalanced.

Furthermore, too many shoulder straps on show annoy me.

Ranking result

Q: What fashions should women avoid during the summer? (Sample size=397, male)

Rank		Score
1	Winter boots	100
2	T-shirts stretched over the gut	89.6
3	Sandals and socks	77.6
4	Goth-loli in hot weather	65.6
5	T-shirts with worn-out necks	63.2
6	Shirts tight-fitting over the back	57.6
7	Tucked-in polo shirts	56.8
8	All-black outfits	53.6
9	Too much bra on display	51.2
10	Shirt colours that highlight sweat	50.4
11	Beach sandals in official settings	49.6
12	Ill-suited hats	45.6
13	Thick clothes worn to block UV rays	45.6
14	Too-loud Hawaiian shirts	36.0
15	Too-low low-rise jeans	32.8
16	Short yukata	32.8
17	Sunglasses on top of the head	32.0
18	Too short hot pants	25.6
19	Sunglasses that used to be trendy a few years ago	24.8
20	Shirt wrapped around the waist	20.8