It’s a dog’s death in Japan

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Have you had a dead pet cremated by a pet funeral business? graph of japanese statisticsFollowing on from yesterday’s look (well, it was supposed to be yesterday’s but I forgot to press the “Publish” button!) at the life of a Japanese dog, this survey from iShare took a look at people’s opinions regarding pet funerals – any pet, not just dogs.

Demographics

Between the 5th and 8th of July 2010 480 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 54.6% of the sample were male, 28.1% in their twenties, 34.8% in their thirties, and 37.1% in their forties.

In Q3, the story was that a pet funeral business in Hanno city in Saitama prefecture, rather that giving Fido a proper send-off, they just fly-tipped him and hundreds of his buddies down a back road. In order to counteract this problem in the future, from 2012 the government will require pet funeral business to be registered.

Note that since Japan is nominally Buddhist especially in matters of death, cremation is also the prefered method for disposing of pets. If I had a dead pet, I’d just get the council round to take him away, but I’m sure my wife would have other ideas.

Research results

Q1: Have you ever had a pet that died? (Sample size=480)

  All Male
N=262
Female
N=218
Yes (to SQ) 56.3% 51.9% 61.5%
No 43.8% 48.1% 38.5%


Q1SQ: Have you had a dead pet cremated by a pet funeral business? (Sample size=270)

  All Male
N=136
Female
N=134
Yes 25.2% 23.5% 26.9%
No 74.8% 76.5% 73.1%

Putting the two together we get:

Q1+Q1SQ: Have you had a dead pet cremated by a pet funeral business? (Sample size=480)

  All Male
N=262
Female
N=218
Yes 14.2% 12.2% 16.5%
No 42.1% 39.7% 45.0%
Never had a dead pet 43.8% 48.1% 38.5%

Q2: Do you currently have a pet? (Sample size=480)

  All Male
N=262
Female
N=218
Yes 29.0% 24.8% 33.9%
No 71.0% 75.2% 66.1%

Q3: Did you hear about the illegal dumping of dead animals by a pet funeral business? (Sample size=480)

  All Male
N=262
Female
N=218
Yes 63.5% 58.8% 69.3%
No 36.5% 41.2% 30.7%

About 13 percentage points more of current pet owners knew about the story compared to non pet owners.

Q4: Given the illegal dumping and the reform in the law, if in the future your pet were to die, would you want to ask a pet funeral business for a cremation? (Sample size=480)

  All Male
N=262
Female
N=218
Definitely 13.3% 11.5% 15.6%
Probably 33.1% 34.0% 32.1%
Probably not 28.3% 26.3% 30.7%
Not at all 25.2% 28.2% 21.6%

Over 85% of the people who have previously had their pets cremated would want to use the service again, versus just 32% of those who hadn’t. When asked why they would ask for a cremation, popular answers were that there was nowhere to bury their pet, they couldn’t do the cremation themselves, and they just didn’t know what to do themselves. For pet owners, however, a popular answer was that the pet was one of the family so they want to give it a proper send-off. For those who didn’t want a cremation, reasons were that they’d just bury the pet themselves, it cost money for the service, and they couldn’t trust the companies.

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