Japanese electronic cash card users continue to decrease

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How much per month do you spend using your IC card e-cash? graph of japanese statisticsThe 16th regular survey from goo Research into electronic money found that the number of users continues a slide first highlighted in the 15th regular survey, although the report on japan.internet.com does not speculate at what might be the cause.

Demographics

Over the 6th and 7th of July 2010 1,156 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.5% in their teens, 19.6% in their twenties, 20.8% in their thirties, 15.8% in their forties, and 27.2% aged fifty or older.

My IC card cash gets used on public transport and convenience stores only. All the other shops that accept it also accept the credit card portion, and most of them also award 3% points instead of just 1%, so it’s an easy choice. Furthermore, they more often than not don’t even ask for a PIN when using credit, so the extra effort required is minimal.

Research results

Q1: Do you have a credit card form-factor contactless electronic cash card like Edy, Suica, etc? (Sample size=1,156)

Yes (to SQ1)53.9%
Used to5.5%
No37.8%
Don’t know what that is2.8%

Q1SQ1: Do you currently use your IC card-type electronic cash? (Sample size=623, multiple answer)

Yes (to SQ2, SQ3)93.7%
No6.3%

That makes it 50.5% of the sample actually using their IC card electronic cash.

Q1SQ2: At what kinds of locations do you use IC card-type electronic cash? (Sample size=584, multiple answer)

 VotesPercentage
Public transport (train, bus, etc)43774.8%
Convenience store28749.1%
In-station shop21737.2%
Vending machine18832.2%
Supermarket15927.2%
Fast food restaurant6310.8%
Book store467.9%
Electrical superstore437.4%
Drug store417.0%
Restaurant396.7%
Cafe, coffee shop295.0%
Department store193.3%
Online shopping142.4%
Taxi101.7%
Work, school restaurant101.7%
Hospital30.5%
Other111.9%

Q1SQ3: About how much per month do you spend on average using your IC card-type electronic cash? (Sample size=584)

Less than 1,000 yen17.1%
1,000 to 1,999 yen20.9%
2,000 to 2,999 yen15.4%
3,000 to 4,999 yen14.6%
5,000 to 9,999 yen16.3%
10,000 to 29,999 yen9.8%
30,000 to 49,999 yen1.9%
50,000 to 99,999 yen1.7%
100,000 yen or more2.4%
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