世論 What Japan Thinks

Following on from the earlier survey into summer plans, iShare also took a look at beach fun.

Demographics

Between the 14th and 17th of June 2010 475 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 55.4% of the sample were male, 28.6% in their twenties, 34.3% in their thirties, and 37.1% in their forties.

I did once get invited to the beach by a nubile Japanese female, but that’s a story for another day…

I don’t want to go to the beach in Japan this summer and based on photos like this one from Yuki Naotori on flickr, I have no intention of ever going. In particular, having grown up with vast, empty, clean (barring the seaweed) sandy beaches, Japanese beaches could only be an anti-climax.

Research results

Q1: Did you go to the seaside last summer? (Sample size=475)

	All	Male N=263	Female N=212
Yes, often	2.1%	3.8%	0.0%
Yes, a few times	7.2%	8.0%	6.1%
Yes, just once	13.1%	14.4%	11.3%
No, not at all	77.7%	73.8%	82.5%

Q2: Do you want to go to the seaside this summer? (Sample size=475)

	All	Male N=263	Female N=212
Yes, and have plan (to SQs)	7.8%	8.7%	6.6%
Yes, but have no plan (to SQs)	39.8%	42.6%	36.3%
No, don’t want to go	52.4%	48.7%	57.1%

Q2SQ1: What do you want to enjoy do at the seaside this summer? (Sample size=226, multiple answer)

	All	Male N=135	Female N=91
Swimming in the sea	56.2%	62.2%	47.3%
Looking at the sea	55.8%	49.6%	64.8%
Set off fireworks	39.4%	39.3%	39.6%
Have a barbeque	34.1%	38.5%	27.5%
Go camping	19.0%	23.7%	12.1%
Go diving	17.3%	22.2%	9.9%
Go fishing	17.3%	19.3%	14.3%
Sunbathe	15.5%	17.8%	12.1%
Ogling the girls People-watching	15.5%	19.3%	9.9%
Boating, yachting	10.2%	14.1%	4.4%
Watermelon splitting	8.0%	8.9%	6.6%
Beach sports (volleyball, flag race, etc)	5.3%	6.7%	3.3%
Surfing, body-boarding	4.0%	5.2%	2.2%
Other	5.3%	3.7%	7.7%

Q2SQ2: Who do you most want to enjoy the seaside with this summer? (Sample size=226)

	All	Male N=135	Female N=91
Spouse, boyfriend, girlfriend	38.5%	39.3%	37.4%
Friends	27.4%	29.6%	24.2%
Family other than spouse	27.4%	24.4%	31.9%
Organisation, club	1.8%	0.7%	3.3%
Work colleagues, school classmates	0.4%	0.7%	0.0%
Other	2.2%	2.2%	2.2%
By myself	2.2%	3.0%	1.1%