世論 What Japan Thinks

This isn’t the first survey to indicate this, but this recent survey from Media Interactive, reported on by japan.internet.com, into Apple’s iPhone backed up statistics on the iPhone being almost as much a second phone as an only phone.

Demographics

Between the 21st and 23rd of June 2010 exactly 1,000 internet users completed an online survey. 51.5% of the sample were male, 0.8% in their teens, 15.2% in their twenties, 30.2% in their thirties, 29.1% in their forties, 17.1% in their fifties, and 7.6% in their sixties.

You may want to check out yesterday’s look at the iPad.

I must admit to feeling a bit jealous of iPhone and other smartphone users these days, and sadly my summer bonus isn’t enough to cover an upgrade. However, I won’t touch SoftBank, and docomo’s recent annoucement of their removal of SIM Lock from next year will probably delay my upgrade even longer.

Note that the survey was conducted between the 21st and 23rd of June, but the iPhone 4 didn’t go on sale until the day after, 24th June 2010, and that the 2G original iPhone was never released in Japan.

Research results

From the sample, 94 people (9.4%) had an iPhone 3G. They were asked the following:

Q1: What kinds of iPhone do you have? (Sample size=94, multiple answer)

	Votes	Percentage
iPhone 3G 8 GB	35	37.2%
iPhone 3G 16 GB	20	21.3%
iPhone 3GS 16 GB (to SQ)	11	11.7%
iPhone 3GS 32 GB (to SQ)	28	29.8%

Note nobody had two iPhone 3GSs or two 3Gs, but 3 people had both a 3G and a 3GS.

Q1SQ: What colour is your iPhone 3GS body? (Sample size=39)

Black	66.7%
White	33.3%

The colours of the iPhone 3G were not reported for some reason.

Q2: Is the iPhone your only phone? (Sample size=94)

iPhone is only phone	56.4%
Also have other SoftBank phone	10.6%
Also have docomo phone	26.6%
Also have au phone	6.4%

Finally 21.3% of the iPhone users had already bought an iPad, and 19.1% had bought or reserved an iPhone 4.