Majority playing less video games this year in Japan
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The fifth regular survey into consumer games machines by goo Research and reported on by japan.internet.com found that in the last year just one in six had increased their games playing.
Demographics
Between the 11th and 15th of June 2010 1,073 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.4% in their teens, 18.6% in their twenties, 21.5% in their thirties, 16.1% in their forties, and 27.3% aged fifty or older.
I wonder how many of the 43 others in Q1 owned iPod Touches or iPads? They aren’t really games machines per se, but they do get advertised as such, so it would be interesting to see them broken out. Furthermore, if they were counted, I wonder how many of these people are playing more games on their Apples? Let’s hope the sixth time round they have a look.
Research results
From the original sample, 652 people, or 60.8%, had games machines. They were asked the following.
Q1: What games machines do you have? (Sample size=652, multiple choice)
Votes Percentage Nintendo DS, DS Lite, DSi, DSiLL, etc 407 62.4% Playstation 2 373 57.2% Wii 288 44.2% Playstation Portable 200 30.7% Super Famicon 168 25.8% Playstation (original) 163 25.0% Gameboy Advance 162 24.8% Playstation 3 126 19.3% Gameboy (including Colour, Pocket, etc) 121 18.6% Nintendo 64 108 16.6% Nintendo Gamecube 90 13.8% Famicon 84 12.9% Dreamcast 44 6.7% Xbox360 30 4.6% Xbox 16 2.5% PSPgo 4 0.6% Other 43 6.6% Q2: What games machines do you currently play with? (Sample size=652, multiple choice)
Votes Percentage Nintendo DS, DS Lite, DSi, DSiLL, etc 304 46.6% Wii 203 31.1% Playstation 2 144 22.1% Playstation Portable 128 19.6% Playstation 3 96 14.7% Xbox360 22 3.4% Playstation (original) 18 2.8% Super Famicon 17 2.6% Nintendo Gamecube 13 2.0% Gameboy Advance 13 2.0% Nintendo 64 9 1.4% Famicon 9 1.4% Gameboy (including Colour, Pocket, etc) 5 0.8% Xbox 5 0.8% Dreamcast 4 0.6% PSPgo 3 0.5% Other 8 1.2% None 117 17.9% Q3: How has your frequency of games playing changed since last year? (Sample size=652)
Greatly increased 4.6% Increased a little 11.3% Not changed 27.0% Decreased a little 22.5% Greatly decreased 34.5% When asked why they were playing less games, the most common answer was having got busy at work thus losing gaming time, with 63.7% reporting this. Next, 22.8% reported no fun new games coming out, 19.9% had found something they’d rather do than game, 19.4% had just got bored of gaming, and 9.9% had no particular reason.
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If my commute is any indication, most of the “other” is casual games on standard feature phones. It’s easy to forget in the media frenzy, but iPhone and Android are both still just a small part of the phone market.