I’ve read a few recent news stories stating rather high user levels for Twitter in Japan that I did find quite difficult to believe, but here is a report from japan.internet.com on a survey by Point On Research into Twitter usage that backs up the data, although note that this survey is of mobile phone users with unlimited data plans.
On the 22nd of June 2010 800 heavy users of mobile phones completed a mobile phone-based questionnaire. The sample was 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.
Note that the figures given here for usage patterns are comparable with a US-based analysis of Twitter data from last year.
As I hope you have noticed on my sidebar I’m on Twitter. I’ve tried using it from my mobile phone, but it costs me a little over 100 yen just to load a single page! I do one auto-post per day through my blog, then an occasional manual tweet. I think that as I’m an irregular tweeter replies too are rather irregular.
Finally, at least one candidate in the upcoming election is using Twitter (or should that be Barker?):
Q1: Do you use Twitter? (Sample size=800)
Yes (to SQs) 28.3% No 62.6% Don’t know what it is 9.1%
Note that the “No” answer includes ex-users and those who have just heard the name.
Q1SQ1: How many people do you follow? (Sample size=226)
No-one 40.8% One to nine 39.4% Ten to forty-nine 21.7% Fifty to ninety-nine 10.2% 100 to 499 5.8% 500 to 999 0.9% 1,000 or more 1.3%
Q1SQ2: How many followers do you have? (Sample size=226)
No-one 26.1% One to nine 41.6% Ten to forty-nine 17.7% Fifty to ninety-nine 5.8% 100 to 499 7.1% 500 to 999 0.4% 1,000 or more 1.3%
Q1SQ3: When did you start using Twitter? (Sample size=226)
2006 1.8% 2007 0.0% 2008 1.8% January to June 2009 3.5% July to December 2009 23.0% January to June 2010 65.0% Don’t remember 4.9%
Q1SQ4: About how often do you Tweet? (Sample size=226)
Several times a day 26.5% Once a day 7.5% Several times a week 17.7% Once a week 10.2% Once a month 15.9% Once every six months 7.1% Once a year 15.0%
Q1SQ5: How do you access Twitter? (Sample size=226, multiple answer)
Votes Percentage Mobile phone (excluding smartphone) 196 86.7% Computer (desktop or laptop) 168 74.3% Smartphone (iPhone, etc) 14 6.2% Tablet computer (iPad, etc) 5 2.2% Other 3 1.3%
Furthermore, 59.7% mostly accessed Twitter from mobile phones, 35.0% from computers, and 4.0% from smartphones.
Q1SQ6: Have you ever used USTREAM? (Sample size=226)
Have broadcast 2.2% Have viewed only 23.5% Neither 25.6% Don’t know what it is 48.7%
USTREAM is a live video streaming service with heavy Japanese backing.