Almost no music SNS users in Japan
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I’ve never heard the term music SNS before, although now that I read what it is I understand what they are referring to. The survey on this subject was from iBridge Research Plus and reported on by japan.internet.com.
Demographics
On the 14th of June 2010 300 members of the iBridge research monitor group completed a private internet-based questionnaire. 51.7% of the sample were male, 10.3% in their twenties, 34.3% in their thirties, 34.7% in their forties, 15.0% in their fifties, and 5.7% in their sixties.
I like music, but I’ve just fallen out of the habit of listening to it, so music SNSs are even less appealing than straightforward SNSs! The last time I listened to music off my own bat was this rather entertaining number:
Research results
First of all, seven people disliked music to some degree, so they were eliminated and the remaining 293 asked the following.
Q1A: Do you like listening, singing, or performing music? (Sample size=293)
Listening only 57.0% Singing only 3.8% Performing only 1.7% Both listening and singing 26.6% Both listening and performing 2.7% Both singing and performing 0.7% Listening, singing and performing 7.5% Another way of looking at the data is this:
Q1B: Do you like listening, singing, or performing music? (Sample size=300)
Votes Percentage Listening 275 91.7% Singing 113 37.7% Performing 37 12.3% None of them 7 2.3% Q2A: Do you participate in a music SNS? (Sample size=293)
Yes (to SQ) 1.7% No 51.5% Don’t know what it is 46.8% Adding in the music haters from above we get:
Q2B: Do you participate in a music SNS? (Sample size=300)
Yes (to SQ) 1.7% No 50.3% Don’t know what it is 45.7% Don’t like music 2.3% Q2SQ: Which music SNSs do you participate in? (Sample size=5, multiple answer)
MySpace 4 Uta-uga 1 Uta-suki 1 last.fm 0 Natalie 0 Jamming Music Station 0 MenboScape 0 Gosnavi 0 syncl 0 yanpon.com 0 AngesParty 0 Other 1 The sample size above is too small to make percentages meaningful.
I still don’t know what Music SNS means.