世論 What Japan Thinks

With 3D movies now becoming the norm, it seems, this detailed look at this subject of 3D movies by DIMSDRIVE Research reveals some interesting attitudes.

Demographics

Between the 20th of January and 4th of February 2010 8.596 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. 51.0% of the sample were male, 1.0% in their teens, 11.3% in their twenties, 32.9% in their thirties, 31.2% in their forties, 16.2% in their fifties, and 7.4% aged sixty or older.

I’ve now been to two 3D movies; first was Up, which would have been better in 2D, quite frankly, as I didn’t see what I was paying the extra 300 yen for, then it was Alice in Wonderland (note that this survey was conducted before the general release in Japan, and I’m surprised that peope claim to have seen it! Toy Story 3 similarly is still not out in Japan), which was a very good movie and was perhaps better in 3D, although the nose pain from the glasses makes me not really keen on going to see 3D movies if I can avoid it. For Alice, the only 2D English versions were either early morning or late at night, so 3D was unavoidable.

Research results

Q1: Have you seen a 3D movie at the cinema? (Sample size=8,595)

Yes (to SQs)	23.3%
No	75.2%
Don’t know	1.5%

Interestingly, across all bar the thirties age band, more men than women has watched a 3D movie in the cinema.

Q1SQ1: What is the title of the 3D movie you have most recently watched? (Sample size=2,003)

Avatar	28.3%
Up	7.3%
Jaws 3	3.2%
Journey to the Centre of the Earth	2.5%
Disney’s Christmas Carol	2.3%
Toy Story 3D	1.8%
Harry Potter and the Half-Blood Prince	1.6%
Bolt	1.6%
Harry Potter and the Order of the Phoenix	1.3%
Monsters vs Aliens	1.1%
Chicken Little	0.7%
The Nightmare before Christmas	0.6%
Beowulf	0.4%
The Shock Labyrinth	0.3%
Alice in Wonderland	0.1%
Freddy’s Dead: The Final Nightmare	0.1%
Dial M for Murder	0.1%
Other	7.9%
Don’t remember	38.8%

Q1SQ2: What was your impressions after watching that 3D movie? (Sample size=2,003, multiple answer)

	All	Avatar N=567
Felt three-dimensional	68.0%	80.1%
Had impact	49.6%	62.4%
Felt the depth	34.3%	51.5%
Realistic	32.5%	48.5%
Dodged things flying out of the screen	22.6%	15.9%
Entered another world	14.3%	32.8%
Picture was difficult to see	13.4%	10.9%
Felt I was there	10.5%	12.9%
Got motion sickness	10.1%	10.8%
Didn’t really feel three-dimensional	9.4%	9.3%
Had no impact	3.8%	3.9%
Other	2.8%	3.0%

Q1SQ3: What do you think regarding watching that film in 3D rather than 2D? (Sample size=2,003)

Glad I saw it in 3D	58.8%
Would have also been good in 2D	34.5%
Been better in 2D	6.7%

Q1SQ4: What do you think regarding watching that film in 3D rather than 2D? (Sample size=top 10 movies)

	3D	2D or 3D	2D only
Avatar N=567	75.9%	20.6%	3.5%
Up N=146	55.5%	39.7%	4.8%
Jaws 3 N=65	53.8%	46.2%	0.0%
Journey to the Centre of the Earth N=50	58.0%	36.0%	6.0%
Disney’s Christmas Carol N=47	53.2%	38.3%	8.5%
Toy Story 3D N=37	70.3%	24.3%	5.4%
Harry Potter and the Half-Blood Prince N=32	68.7%	31.3%	0.0%
Bolt N=32	43.8%	46.8%	9.4%
Harry Potter and the Order of the Phoenix N=27	59.3%	40.7%	0.0%
Monsters vs Aliens N=23	52.2%	47.8%	0.0%

Q1SQ5: Which of the following statements regarding 3D glasses agree with your experience? (Sample size=2,003, multiple answer)

Eyes got tired	45.9%
My head size, eye position, etc didn’t suit the glasses	24.4%
Concerned about the hygene	22.0%
My ears, etc got sore from wearing them for a long time	21.2%
Got motion sickness	18.2%
Was difficult to see things other than the movie	14.3%
Got a sore head	12.6%
Could feel the person who last used the glasses	8.5%
Just felt embarrassing wearing them	8.0%
Other	4.7%
Nothing in particular	18.7%

Q2: In the future, would you like to watch (another) 3D movie at the cinema? (Sample size=8,595)

	All	Already seen 3D N=2,003	Not seen 3D N=6,461
Really want to watch	22.7%	27.5%	21.5%
Want to watch	36.8%	34.3%	37.9%
Can’t say	15.6%	20.5%	13.7%
Don’t really want to watch	18.3%	13.3%	19.9%
Don’t want to watch at all	6.6%	4.4%	7.0%