One in five Japanese still clinging to their videos
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A recent survey from Marsh Inc, reported on by japan.internet.com, into recording television programs found the use of video tapes outnumbering Blu-ray players.
Demographics
Between the 19th and 23rd of May 2010 300 members of the Marsh monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, 2.0% in their teens, 18.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fities, and 20.0% aged sixty or older.
I watch more TV in real-time than recorded – weekdays is usually real-time, weekends is catching up with what I’ve missed.
Research results
Q1: Do you watch television programs in real-time or recorded? (Sample size=300)
Almost all real-time (to SQs) 15.7% More real-time (to SQs) 21.0% Both about the same (to SQs) 19.3% More recorded (to SQs) 18.7% Almost all recorded (to SQs) 5.3% Don’t record television programs at all 20.0% Q1SQ1: About how many programs a week do you record? (Sample size=240)
One 21.3% Two or three 24.2% Four or five 18.8% Six to ten 20.0% Eleven to twenty 10.0% Twenty-one or more 5.8% Q1SQ2: What do you mostly use to record television programs? (Sample size=240)
DVD and hard disk recorder 50.7% Video tape recorder 20.4% Blu-ray recorder 11.3% Computer 8.8% HD DVD recorder 3.8% One seg mobile phone 0.0% Other 4.6% Don’t know 0.4%
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