世論 What Japan Thinks

An interesting survey from goo Research, reported on by japan.internet.com, into Apple’s iPad found that not just awareness but also desire was high for Apple’s new couch surfing device.

Demographics

Between the 2nd and 5th of June 2010 1,096 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.6% of the sample were male, 16.6% in their teens, 18.2% in their twenties, 21.1% in their thirties, 16.1% in their forties, 15.6% in their fifties, and 12.3% aged sixty or older.

I have been at a conference in Hungary over the last week, and one of the attendees had brought along an iPad as his main device, although as far as I could gather from the demonstration he gave a few of us it was just for surfing and light emailing during the duller presentations. I didn’t see any others in evidence during my travels, even though I half-expected to see one or two on the flight from Japan. I’ll not be trading up from my netbook, as a real keyboard is needed for these translations.

Research results

Q1: Do you know about the iPad, the recently-released tablet computer from Apple? (Sample size=1,096)

Know about it in detail (to SQ1)	13.3%
Know about it in general (to SQ1)	61.2%
Just heard about it (to SQ1)	21.6%
Thought it was something else	0.6%
Never heard of it	3.2%

I’m not really sure what the seven people who thought it was something else thought it actually was.

Q1SQ1: Would you like to buy an iPad? (Sample size=1,054)

Already bought one (to SQ2)	0.8%
Have reserved one (to SQ2)	0.6%
Want to buy (to SQ3)	30.9%
Don’t want to buy	25.6%
Can’t say	42.1%

Q1SQ2: Which have you bought or reserved – the Wi-Fi or Wi-Fi plus 3G model? (Sample size=14)

Wi-Fi only	71.4%
Wi-Fi plus 3G	28.6%
Both	0.0%
Don’t know	0.0%

Q1SQ3: Which do you want to buy – the Wi-Fi or Wi-Fi plus 3G model? (Sample size=326)

Wi-Fi only	16.0%
Wi-Fi plus 3G	45.1%
Both	4.6%
Don’t know	34.4%