Bluetooth awareness still quite low in Japan

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Do you know about Bluetooth? graph of japanese statisticsI haven’t looked at Bluetooth for a while, but still, according to this survey from Marsh Inc, reported on by japan.internet.com, into Bluetooth, awareness is quite low; despite Japanese mobiles being advanced in many other features, Bluetooth is still a rarity.

Demographics

Between the 26th and 31st of May 2010 300 members of the Marsh monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, 2.0% in their teens, 18.0% in their twenties, 20.0% in their thirties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

My netbook comes with a Bluetooth LED and had a Bluetooth driver installed, but it doesn’t actually have any Bluetooth hardware…

Research results

Q1: Do you know about Bluetooth? (Sample size=300)

Know it well (to SQ1) 13.0%
Know a little about it (to SQ1) 27.7%
Just heard the term (to SQ1) 28.7%
Never heard of it 30.7%


Q1SQ1: Do you have any devices that support Bluetooth? (Sample size=182)

Yes (to SQ2) 36.5%
No 56.3%
Don’t know 7.2%


Q1SQ2: What kinds of Bluetooth supporting devices do you have? (Sample size=76, multiple answer)

  Votes Percentage
Mobile phone 60 78.9%
Notebook computer 25 32.9%
Wireless headphone, earphone 14 18.4%
Mouse 14 18.4%
Wireless headset 13 17.1%
Desktop computer 8 10.5%
USB adapter 8 10.5%
Keyboard 8 10.5%
Car satellite navigation system 4 5.3%
Other 2 2.6%
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2 comments »

  1. john youman said,
    June 17, 2010 @ 03:30

    my humble opinion is that having a bluetooth is not much safer. Often you have the bluetooth laying around your car and trying to find can be very dangerous

  2. john youman said,
    June 17, 2010 @ 03:30

    http://doyouwantobeayoutubepartner.blogspot.com/

    as said above, having a bluetooth in the car is more dangerous then just having a cellphone

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