Last year I barely saw any surveys regarding music consumption, but this year there seems to have been a decent number of them, with the latest offering being from goo Research via japan.internet.com looking at how people obtain music.
Between the 11th and 14th of May 2010 1,088 members of the goo Research monitor group completed a private internet-based questionnaire. 53.8% of the sample were male, 17.7% in their teens, 18.0% in their twenties, 21.3% in their thirties, 15.6% in their forties, 15.3% in their fifties, and 12.0% aged sixty or older.
The question Q1SQ1 is a bit difficult to interpret, especially the first answer that talks about using a specialised tool – I don’t think many of the commercial services offer free downloads in any significant quantity, so I wonder if the figure includes people unwittingly using P2P software?
From the sample, 789 people, or 72.5%, habitually listened to music, although the exact definition of that term was not given. These 789 were asked the following.
Q1: How do you obtain music? (Sample size=789, multiple answer)
Purchase CDs 59.1% Rent CDs 57.9% Free download (including P2P, etc) (to SQs) 35.1% Get from friends 34.2% Paid download 26.7% Purchase records, casettes 2.2% Other 1.8%
Q1SQ1: What services do you use to download free music? (Sample size=277, multiple answer)
Use a specialised tool from a music, video distribution site 50.2% From free promotions 45.5% Free contents on a pay site 34.7% From a personal site 22.0% Through a point exchange service 14.1% P2P 12.3% Other 1.8%
Q1SQ2: Compared to last year, how has your free music download frequency changed? (Sample size=277)
Increased 28.5% Not changed 44.0% Decreased 24.2% Didn’t download free contents a year ago 3.2%