世論 What Japan Thinks

This recent survey from iShare looked at praiseworthy glasses, a rather grand title influenced, no doubt, by the survey being sponsored by the glasses vendor JINS.

Demographics

Between the 14th and 16th of April 2010 834 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 54.0% of the sample were male, 28.7% in their twenties, 33.1% in their thirties, and 38.2% in their forties.

I have prescription glasses, and I’ve never thought of getting dummies, even when I wore contact lenses. As my uncorrected vision is horrendous, no matter how well they might suit me, squinting and walking into things while wearing dummy glasses far outweighs the benefits.

Research results

Q1: What impressions do you have of people who wear glasses? (Sample size=834, multiple answer)

	All	Male N=450	Female N=384
Wise	54.7%	54.0%	55.5%
Earnest	31.3%	31.1%	31.5%
Elegant	24.1%	21.6%	27.1%
Cool (in a trendy way)	16.3%	14.4%	18.5%
Individualistic	14.1%	12.7%	15.9%
Suiting glasses	13.9%	11.1%	17.2%
Good-looking	12.0%	11.3%	12.8%
Cute	9.5%	10.9%	7.8%
Sexy	4.8%	6.9%	2.3%
Other	13.4%	12.7%	14.3%

Not surprisingly, glasses wearers tended to have more favourable impressions of other glasses wearers.

Q2: Do you have prescription glasses? (Sample size=834, multiple answer)

	All	Male N=450	Female N=384
Yes (to SQs)	64.0%	60.9%	67.7%
No	36.0%	39.1%	32.3%

Q2SQ1: When wearing your glasses, what words of praise make you happy? (Sample size=534, multiple answer)

	All	Male N=274	Female N=260
They suit you	73.4%	64.6%	82.7%
Elegant	36.1%	35.0%	37.3%
Wise	33.0%	35.8%	30.0%
Good-looking	21.0%	29.2%	12.3%
Cool (in a trendy way)	14.2%	16.1%	12.3%
Cute	12.0%	4.7%	19.6%
Individualistic	7.1%	7.3%	6.9%
Earnest	4.1%	5.8%	2.3%
Sexy	3.4%	2.6%	4.2%
Other	4.1%	3.6%	4.6%

Q2SQ2: What is important to you when choosing prescription glasses? (Sample size=534, multiple answer)

	All	Male N=274	Female N=260
Price	75.1%	73.0%	77.3%
Design	71.7%	67.9%	75.8%
Balance with face	70.6%	63.1%	78.5%
Feel when wearing	69.5%	66.8%	72.3%
Lens	43.6%	40.5%	46.9%
Features (memory metal frame, etc)	21.0%	21.2%	20.8%
Whether they are in vogue	6.9%	5.8%	8.1%
Brand	3.9%	4.0%	3.8%
Other	3.4%	2.6%	4.2%

Q2SQ3: For how long on an average day do you wear your glasses? (Sample size=534)

	All	Male N=274	Female N=260
Basically all the time	50.6%	55.5%	45.4%
Wear them more often than not	8.6%	9.5%	7.7%
Wear them less often than not	40.8%	35.0%	46.9%

Q2SQ4: How important is the overall weight when choosing prescription glasses? (Sample size=534)

	All	Male N=274	Female N=260
Very important	46.4%	43.4%	49.6%
Important to some degree	49.4%	50.4%	48.5%
Not important	4.1%	6.2%	1.9%

Q3: Do you have glasses with dummy lenses? (Sample size=834)

	All	Male N=450	Female N=384
Yes (to SQs)	30.3%	27.6%	33.6%
No	69.7%	72.4%	66.4%

Q3SQ1: When wearing your glasses with dummy lenses, what words of praise make you happy? (Sample size=253, multiple answer)

	All	Male N=124	Female N=129
They suit you	68.4%	62.9%	73.6%
Elegant	42.3%	39.5%	45.0%
Good-looking	37.9%	47.6%	28.7%
Cool (in a trendy way)	12.6%	16.1%	9.3%
Wise	12.3%	15.3%	9.3%
Cute	11.5%	5.6%	17.1%
Individualistic	6.3%	6.5%	6.2%
Sexy	5.9%	5.6%	6.2%
Earnest	2.4%	4.0%	0.8%
Other	2.0%	0.8%	3.1%

Q3SQ2: What is important to you when choosing glasses with dummy lenses? (Sample size=253, multiple answer)

	All	Male N=124	Female N=129
Design	79.1%	79.0%	79.1%
Balance with face	66.0%	59.7%	72.1%
Price	55.3%	49.2%	61.2%
Feel when wearing	45.5%	36.3%	54.3%
Features (memory metal frame, etc)	21.3%	21.8%	20.9%
Lens	18.2%	18.5%	17.8%
Whether they are in vogue	11.1%	10.5%	11.6%
Brand	10.3%	10.5%	10.1%
Other	4.7%	2.4%	7.0%

Q3SQ3: For how long on an average day do you wear your glasses with dummy lenses? (Sample size=253)

	All	Male N=124	Female N=129
Basically all the time	1.2%	2.4%	0.0%
Wear them more often than not	5.1%	5.6%	4.7%
Wear them less often than not	93.7%	91.9%	95.3%

Q3SQ4: How important is the overall weight when choosing glasses with dummy lenses? (Sample size=253)

	All	Male N=124	Female N=129
Very important	28.9%	24.2%	33.3%
Important to some degree	58.5%	58.9%	58.1%
Not important	12.6%	16.9%	8.5%