iPhone and iPod Touch users and the iPad
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With Apple’s iPad to go on sale from tomorrow in Japan, this recent survey from Point On Research and reported on by japan.internet.com takes a timely look at what iPhone and iPod Touch users think about iPhone applications and the iPad.
Demographics
On the 25th of May 2010 800 heavy mobile phone users who were members of the Point On monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, and 25:25:25:25 teens, twenties, thirties and forties.
I’m surprised at the low number of iPod Touch users. Around about 5% might be a fair number for iPhone users alone, but from my observations in the train to work there appears to be more iPod Touch users than 5%. However, Point On Research do seem not to cover the iPhone demographic well, as in other surveys the percentage of SoftBank customers has been low, but I don’t know what would cause a drop (assuming I’m not just overestimating!) in iPod Touch users.
In Q2, the entertainment category probably covers silly trick applications like the multitude of fart apps and the like.
Research results
First of all, just 46 people, or 5.8% of the sample, owned either an iPhone or an iPod Touch.
Q1: How many applications have you got on your iPhone, iPod Touch? (Sample size=46)
One to three 5.3% Four or five 13.2% Six to ten 13.2% Eleven to fifteen 13.2% Sixteen to twenty 10.5% Twenty-one or more 44.7% Q2: What kinds of applications have you got on your iPhone, iPod Touch? (Sample size=46, multiple answer)
Game 84.2% Entertainment 47.4% Weather 47.4% Social networking 44.7% Utility 44.7% Electronic novel 42.1% News 34.2% Work efficiency tool 31.6% Photograph 28.9% Music 28.9% Lifestyle 26.3% Navigation 21.1% Travel 18.4% Education 15.8% Finance 15.8% Medical 13.2% Health and fitness 13,2% Sports 13.2% Reference 7.9% Business 0.0% Q3: Would you want to buy an iPad? (Sample size=46)
Might buy regardless of price 17.4% Might buy depending on price 26.1% Might buy depending on features 13.0% Not interested as I’m not with Softbank 10.9% Not interested at all 32.6%
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