世論 What Japan Thinks

A recent survey from Point On Research, reported by japan.internet.com, into mobile phone addiction levels found a high level of self-reported addiction amongst the young heavy users that make up their monitor base.

Demographics

On the 11th of May 2010 800 members of the Point On monitor group who were heavy users of mobile phones completed a private mobile internet-based questionnaire. The sample was exactly 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.

On weekends I can go the whole day without touching my phone, but at work since I’m not allowed to take my mobile into my office, when I have a toilet break I have a peek, but unless there is mail waiting, it is no more than pressing a button on the case to see if it buzzes.

Research results

Q1: About how often do you use, look at your mobile phone on the average day? (Sample size=800)

Once every 30 minutes	27.4%
Once an hour	23.9%
Once every two hours	12.4%
Once every three hours	11.1%
Twice a day	5.5%
Once a day	0.6%
Only when email, calls arrive	19.1%

Q2: About how often do you use, look at your mobile phone in the toilet at home? (Sample size=800)

Almost every day	22.0%
Occasionally	54.9%
Never	23.1%

Q3: About how often do you use, look at your mobile phone in the bath at home? (Sample size=800)

Almost every day	5.1%
Occasionally	19.0%
Never	75.9%

Q4: How addicted to your mobile phone do you think you are? (Sample size=800)

Rather addicted	32.9%
A little addicted	54.0%
Not addicted at all	13.1%