世論 What Japan Thinks

A recent survey by Marsh Inc, reported on by japan.internet.com, into mobile phone alarms found mobiles preferred by over twice as many over traditional alarm clocks.

Demographics

Between the 12th and 16th of May 2010 300 members of the Marsh online monitor group completed a private internet-based questionnaire. The sample was 50:50 males and female, 0.7% in their teens, 19.3% in their twenties, 20.0 in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% agred sixty or older.

Sigh, I cannot remember the last time I woke up naturally as five days a week I have to face this:

Research results

Q1: How do you most often wake up? (Sample size=300)

Mobile phone alarm	52.3%
Alarm clock	22.0%
Wake up naturally	21.7%
Family, flatmates wake me up	1.7%
Television timer	1.0%
Telephone call wakes me up	0.7%
Radio timer	0.3%
Audio system times	0.0%
Other	0.3%

Q2: How do you wake up? (Sample size=300, multiple answer)

	Votes	Percentage
Mobile phone alarm (to SQ)	189	63.0%
Alarm clock	123	41.0%
Wake up naturally	92	30.7%
Family, flatmates wake me up	38	12.7%
Telephone call wakes me up	7	2.3%
Television timer	6	2.0%
Radio timer	3	1.0%
Audio system times	0	0.0%
Other	1	0.3%

Q2SQ: What features are important in mobile phone alarm functions? (Sample size=189, multiple answer)

	Votes	Percentage
Has snooze feature	109	57.7%
Easy to set, clear alarms	108	57.1%
Maximum volume of alarm	87	46.0%
Number of alarms available	58	30.7%
Times of alarm sounds that can be set	56	29.6%
Flexible number of snooze times	50	26.5%
Number of built-in alarm types, selections	47	24.9%
Ease of switching off alarm	46	24.3%
Flexible snooze duration	30	15.9%
Other alarms can ring during snooze	17	9.0%
Minimum volume of alarm	15	7.9%
Other	4	2.1%