世論 What Japan Thinks

With the airwaves being saturated recently with adverts for DMM.COM, the very high number of people aware of services like DMM.COM in this survey from goo Research, reported on by japan.internet.com, into movie viewing is not surprising at all.

Demographics

On the 6th of May 2010 1,114 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 16.2% in their teens, 18.2% in their twenties, 21.3% in their thirties, 16.5% in their forties, 16.1% in their fifties, and 11.8% aged sixty or older.

Recently my movie watching at home has been pretty close to zero due to a lack of time – I’m thinking we should cancel our cable subscription and just watch all the stacked-up DVDs that have been building up over the last few years. On the other hand I do go to a real cinema around once a month.

Research results

Q1: Do you know about internet-based services for renting DVD, Blu-ray movies, etc? (Sample size=1,114)

Know about it	74.3%
Just heard of it	20.6%
Don’t know anything	5.1%

Next, the 915 people who watched DVD, Blu-ray contents at home were asked the following:

Q2: How do you obtain DVD, Blu-ray, etc contents for viewing at home? (Sample size=915, multiple answer)

	Votes	Percentage
Rent from physical rental shop	709	77.5%
Buy from physical store	341	37.3%
Borrow, receive from friends	259	28.3%
Record TV broadcasts	231	25.2%
Buy physical products through internet	206	22.5%
Rent physical products through internet (to SQ)	116	12.7%
Use streaming site	90	9.8%
View family home videos	69	7.5%
Bundled with magazines	68	7.4%
Internet auction of physical products	63	6.9%
Borrow from library	42	4.6%
Use file-sharing P2P software	22	2.4%
Buy physical products through mail-order, TV shopping	15	1.6%
Other	8	0.9%

Q2SQ1: Which internet-based DVD, Blu-Ray, etc rental services have you used? (Sample size=116, multiple answer)

	Votes	Percentage
Tsutaya DISCAS	99	85.3%
DMM.COM	55	47.4%
Rakuten Rental	33	28.4%
Posren	19	16.4%
GEO Home Delivery Rental	10	8.6%
@nifty DVD Rental	7	6.0%
Yahoo! Rental DVD	7	6.0%
BIGLOBE DVD Rental	5	4.3%
So-net DVD Rental	4	3.4%
sonima	3	2.6%
Other	0	0.0%