Few online bookmarkers, more keen on social bookmarking
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Pure social bookmarking these days seems to have been replaced by either sharing links in traditional SNS communities or link-sharing communities like Japan Soc, with this survey from iBridge Research Plus, reported on by japan.internet.com, into online bookmarking services showing very few aware of such services.
Demographics
On the 26th of April 2010 300 members of the iBridge monitor group completed a private internet-based questionnaire. 51.0% of the sample were female, 20.0% in their twenties, 29.3% in their thirties, 28.3% in their forties, 14.7% in their fifties, and 7.7% in their sixties.
I’ve basically stopped using delicious although I still visit StumbleUpon, and of course SU visits me too. I tried using Opera Link, an online bookmark synchronisation service, but I didn’t really see the benefit to me from using it.
Research results
Q1: Do you know what an online bookmarking service is? (Sample size=300)
Yes (to SQ) 20.3% No 79.7% Q1SQ: Do you use an online bookmarking service? (Sample size=61)
Yes 34.4% No 65.6% Putting the two together we get:
Q1+Q1SQ: Do you use an online bookmarking service? (Sample size=61)
Yes 7.0% No 13.3% Don’t know what it is 79.7% Q2: Would it be OK to publically share your own bookmarks with others? (Sample size=300)
Yes, with notes 16.3% Yes, without notes 1.7% No 55.0% Don’t know 27.0%
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