世論 What Japan Thinks

Thanks to events such as the demos in Iran last year, the awareness of Twitter has gone through the roof, from around 12% to 95%, according to this survey conducted by goo Research and reported on by japan.internet.com.

Demographics

Between the 22nd and 24th of April 2010 1,077 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.0% in their teens, 17.8% in their twenties, 21.4% in their thirties, 16.8% in their forties, 15.6% in their fifties, and 12.3% aged sixty or older.

I’ve used Twitter once or twice on my non-smartphone using the special Japanese iMode gateway, but due to stupidly high data costs in Japan (about 1 yen per kilobyte – yes, not megabyte) it costs me about 150 yen to just log in and view my home page!

Research results

Q1: Have you read or heard of Twitter? (Sample size=1,077)

Yes (to SQ1)	94.9%
No	5.1%

Q1SQ1: Have you ever used Twitter? (Sample size=1,022)

Yes, currently using it (to SQ2)	18.2%
Yes, used to use it (to SQ2)	6.8%
No, never used it	75.0%

Combining the two we get:

Q1+Q1SQ1: Have you ever used Twitter? (Sample size=1,077)

Yes, currently using it	17.3%
Yes, used to use it	6.5%
No, never used it	71.1%
No, never heard of it	5.1%

Q1SQ2: Have you ever used Twitter from a smartphone? (Sample size=256)

Yes	12.9%
No, but have smartphone	2.3%
No, only from an ordinary phone	31.6%
No, never from any phone	53.1%

Combining all three we get:

Q1+Q1SQ1+Q1SQ2: Have you ever used Twitter from a smartphone? (Sample size=1,077)

Yes	3.1%
No, but have smartphone	0.6%
No, only from an ordinary phone	7.5%
No, never from any phone	12.6%
No, never used it	71.1%
No, never heard of it	5.1%