世論 What Japan Thinks

A recent survey from iShare into cellphone straps, focusing in particular on disposal, revealed many interesting habits regarding Japanese people’s phone decorations.

Demographics

Between the 24th and 29th of March 2010 507 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 55.6% of the sample were male, 31.8% in their twenties, 32.9% in their thirties, and 35.3% in their forties.

A cellphone strap survey always gives me a chance to try to sell you cute cellphone straps! The pie chart above looks at function versus design – here’s a acupressure massage function and here’s the cute Mameshiba design for instance. Q1SQ4 indicates no-one’s interested on jumping in early onto the latest bandwagon, but just in case you are, can I recommend solar-powered Game and Watch keychain?

I usually change my strap when I find a new design, but I’ve not really been in the searching mood much, so I’ve got mostly rather tatty two-year-old straps right now.

Research results

Q1: Do you currently use a cellphone, be it at work or for private use, etc? (Sample size=507)

	All	Male N=282	Female N=225
Yes (to SQ1)	80.1%	76.6%	84.4%
No	19.9%	23.4%	15.6%

Q1SQ1: Do you currently have a strap attached to the cellphone you mainly use? (Sample size=406)

	All	Male N=216	Female N=190
Yes (to SQ2 to SQ5)	70.7%	61.1%	81.6%
No	29.3%	38.9%	18.4%

Q1SQ2: Which is more important for a cellphone strap: function or design? (Sample size=287)

	All	Male N=132	Female N=155
Function	32.4%	51.5%	16.1%
Design	67.6%	48.5%	83.9%

Q1SQ3: About how often do you change your cellphone strap? (Sample size=287)

	All	Male N=132	Female N=155
Once a week	0.7%	0.8%	0.6%
Once a fortnight	0.3%	0.0%	0.6%
Once a month	2.1%	1.5%	2.6%
Once every three months	2.1%	0.8%	3.2%
Once every six months	8.4%	6.1%	10.3%
Once every nine months	0.7%	0.0%	1.3%
Once a year	15.0%	12.9%	16.8%
Less than once a year	70.7%	78.0%	64.5%

Q1SQ4: What is the main reason why you change your cellphone strap? (Sample size=287)

	All	Male N=132	Female N=155
The current one breaks, gets dirty	44.3%	54.5%	35.5%
When I find a new favourite strap	41.1%	27.3%	52.9%
Just feel I want a change of strap	9.4%	9.8%	9.0%
When I find a strap that people might talk about	0.0%	0.0%	0.0%
Other	5.2%	8.3%	2.6%

Q1SQ5: What do you mainly do with your old cellphone straps? (Sample size=287)

	All	Male N=132	Female N=155
Put it aside and decide whether to throw away later	48.4%	43.2%	52.9%
Keep it	23.3%	21.2%	25.2%
Throw it away	24.0%	30.3%	18.7%
Give it away	0.0%	0.0%	0.0%
Other	4.2%	5.3%	3.2%