世論 What Japan Thinks

Here’s an interesting look by goo Ranking at why people are determined to successfully diet, with separate results for both men and women.

Demographics

Between the 23rd and 25th of March 2010 1,128 members of the goo Research monitor group completed a private internet-based questionnaire. 50.5% of the sample were female, 15.1% in their teens, 16.9% in their twenties, 28.8% in their thirties, 21.1% in their forties, 9.4% in their fifties, and 8.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

My reason for losing weight is that we both need to lose weight and my wife has said she will if I do. I’m surprised that that reason didn’t come up in the survey. I also need to lose weight as I’ve fallen into the metabo bracket due purely to me not breathing in enough when they measured my waist! I was less than a centimetre over the limit, honest!

Ranking result

Q: Why are you determined to succeed with your next weight loss diet? (Sample size=558, male)

Rank		Score
1	I want a healthy body	100
2	I had a health check and a problem cropped up	53.2
3	I saw my reflection in a window and was shocked	44.4
4	I’m running out of clothes that fit	43.5
5	I want to wear cool clothes	42.3
6	I want a body that people will envy	22.6
7	Doctor said it was a risk to maintain my current weight	22.6
8	It’s coming to the season where a lot of skin will be exposed	19.4
9	When I’m in front of people I’m concerned how they see me	19.0
10	I’ve got an embarrassing memory associated with being fat	16.5
11	I want to look cool for my partner, wife	14.1
12	I want to get slim and cool and turn the head of someone I fancy	13.7
13	I need to get into swimming trunks	10.5
14	I’ve realised the girls would chase me if I lose weight	9.3
15=	I’ve got to attend a school reunion, wedding	7.3
15=	If I don’t lose weight soon my girl will probably dump me	7.3
17	I want to lose weight and get back together with my ex	4.8
18	I want to get in shape for a once in a lifetime occasion such as a wedding	4.4
19	I can no longer allow myself to make my friends look good beside me	4.0

Q: Why are you determined to succeed with your next weight loss diet? (Sample size=570, female)

Rank		Score
1	I want to wear cool clothes	100
2	I saw my reflection in a window and was shocked	94.5
3	I want a healthy body	94.1
4	I’m running out of clothes that fit	89.4
5	It’s coming to the season where a lot of skin will be exposed	65.5
6	I want to look beautiful for my partner, husband	59.2
7	I want a body that people will envy	45.5
8	When I’m in front of people I’m concerned how they see me	37.6
9	I’ve got to attend a school reunion, wedding	34.1
10	I had a health check and a problem cropped up	25.5
11	I’ve got an embarrassing memory associated with being fat	22.7
12	I need to get into a swimming costume	22.0
13	I want to get slim and lovely and turn the head of someone I fancy	21.6
14	I’ve realised the guys would chase me if I lose weight	20.8
15	I want to get in shape for a once in a lifetime occasion such as a wedding	15.3
16	Someone thought I was pregnant	13.7
17	I want to lose weight and get back together with my ex	11.8
18	I can no longer allow myself to make my friends look good beside me	11.0
19	If I don’t lose weight soon my guy will probably dump me	7.1
20	Doctor said it was a risk to maintain my current weight	5.9